Now Chatting: The Olark Live Chat Blog

Advice and perspectives on live chat sales, customer service, and building human connections in a digital world.

Olark Customers

[Case Study] How Upsie uses Olark to instill customer confidence at checkout

Clarence Bethea created Upsie because he wanted to make it easier for consumers to buy the right kind of warranty for their personal electronics. He also knows it's tricky to convince customers they need a warranty, so he started using Olark to address their sales objections at the right time...

With consumer electronics, the checkout is an important part of the customer experience. This is the point where the store gets one last upsell opportunity: the warranty. 

"Customers always, ALWAYS have a question about warranties. They want to protect their new purchase, but don't want to be tricked into purchasing an overpriced warranty," says Clarence Bethea, founder of Upsie. "In brick-and-mortar stores, customers only get to ask warranty questiosn when they're checking out, which might seem like a logical point to have that discussion, but in reality it's tough for both the consumer and the store employee fielding the question. The store employee at check out has intructions to keep the line moving, or might not have been trained on warranty questions, so the interaction is often rushed and doesn't instill confidence in the consumer. We knew we could improve that customer experience."  

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Olark Customers

[Case Study] Footwear meets philanthropy at Bombas

The footwear industry is full of compelling and fashionable brands, as shoes have long been considered expressions of personality. Socks, on the other hand, might be considered the less glamorous counterpart to shoes in the footwear industry.

However, one company, Bombas, is out to raise the standard for style and comfort when it comes to the socks we slip on our feet every day. But Bombas’ ambitions go beyond developing the best socks in the world—through its “Buy-One, Give-One” model, the company is working to ensure that no human being in need of socks ever has to go without.

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Olark Customers, Customer Support

[Case Study] How The Black Tux does live chat customer support

Before you read further, please take two minutes to read this in-depth article about Olark user, The Black Tux. The article shares insight from The Black Tux on using live chat to train new members of the Customer Service team, and how the team uses chat data to load balance its service efforts. When you're finished reading that article, you can read about my experience with The Black Tux Customer Service team...

I spend a lot of time telling people what it's like talking to businesses that use Olark Live Chat. A few months ago, I got to have that experience firsthand with Olark customer The Black Tux.

I got married on December 31, and YOU'LL NEVER BELIEVE WHAT HAPPENED NEXT...

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Sales and Conversions, Olark Customers

How a startup uses live chat to onboard new users and get product feedback

We may not always use live chat here at Appcues. But it sure has been helpful in onboarding new users throughout the early days of growing our SaaS business. 

Live chat has been an ideal medium to help us garner product feedback and onboard new users, which has been crucital for our growth.

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Olark Customers, Customer Support

[Podcast] What is customer support like on Cyber Monday?

As you prepare for Cyber Monday, we want to provide you with as much information as possible to get you ready. So we thought - what could be better than hearing from those who have been on the frontlines during the busiest online shopping day of the year?

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Olark Customers

Case Study: Smart Pension uses live chat data for partnerships

It's okay to be selfish with your live chat data. Yes, it's great to help your customers, but you should be asking, "What can these customer conversations do for me?"

That's what we started doing about six months ago and it's been a huge benefit to our company in the way we're developing strategic partnerships.

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Olark Customers, Olark Essentials

Case Study: Turning customer problems into customer success stories

Today's case study comes from Michael Borohovski, co-founder and CTO at Tinfoil Security.

I fell in love with Olark shortly after my co-founder, Ainsley Braun, and I started Tinfoil Security in 2011, mostly because I'm extroverted and gregarious by nature. I'm the type of guy who is absolutely willing to hop on a site, see an Olark chat, and start a conversation. Remarkably, this is exactly how we met one of our future advisors, now also a good friend.We’ve been using Olark for four years now, and while not every chat has led to serendipitous meetings, enough conversations have led to unexpected outcomes that I find it an invaluable resource for meeting people and learning more about our customers.

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Olark Customers, Olark Essentials

How Olark customers build their own creative company retreats

Recently I wrote about The Olark Retreat - why we get the whole company together at least once a year and how we structure that time together.

It turns out our customers also host some unique retreats!

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Olark Customers, Olark Essentials

How TRULY takes a data driven approach to live chat

Today's post comes to us from Hannah at TRULY who wrote in to tell us how a particularly busy holiday shopping season caused their team to rethink their live chat experience and improve their customer experience.

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Olark Customers

How Jane Clayton makes bespoke ordering easy with live chat

Olark customer Jane Clayton & Company was recently featured in the winter issue of Retail Technology UK. You can read the full article on pages 52 and 53 of the magazine by going here, but since that article will only be available through May 2015, we've captured some of Jane Clayton's story here on the Olark blog.

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