Inbound Marketing Blog

Olark Live Chat Blog

The Olark team of contributors share best practices on increasing sales and conversions, gathering marketing insights, and providing high quality customer support.

Karl Pawlewicz

Karl is the Voice of Olark. He's always looking to talk to companies that make their customers happy through live chat, a fan of Detroit sports teams, a lazy runner, and listens to Phish on his Friday afternoon chat shifts. Follow him @karlpawlewicz

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Olark Essentials

Olark Live Chat named a 2017 Gold Stevie Award winner

Thank you, customers, for helping Olark win gold in the "Customer Service Department of the Year" category If you're not familiar with The Stevie Awards for Sales & Customer Service, they honor customer service, contact center, business development and sales professionals. More than 2,300 organizations of all sizes and in virtually every industry were evaluated in this year’s competition. More than 75 members of several specialized judging committees determined the Gold, Silver and Bronze Stevie Award placements from among the Finalists during final judging earlier this month.

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Sales and Conversions

Where does live chat fit in the sales funnel?

Maintaining consistency and immediacy when faced with a question like, "How are you better than your competitor?" can be tricky for anyone. Even more so when that question comes in over live chat. So we came up with a system to use Olark Shortcuts to help our team respond, and wanted to share it with your team. And if you try it, we'll buy you pizza...

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Olark Essentials

The history of CRM software: How did we get here and where are we headed?

Happy New Year! In the past, we've talked about why it's important to connect live chat with a CRM: it helps keep sales leads and customer records in order; and will make future customer conversations more personalized, increasing the likelihood of closing a sale or keeping a customer. In short, a live chat CRM integration will help you achieve your business goals. If one of your resolutions this is to integrate with a CRM then it's best to start at the beginning, with a quick overview of the history of CRM software. In our increasingly over connected world, there are more opportunities for business people to develop relationships with prospects, customers and their influencers than ever before. Therein, however, lies a daunting challenge: how do businesses cut through the noise to effectively develop relationships with customers, prospects and their influencers that help them grow? How do you cut through the crowd to connect with the right customer? Advancements in Customer Relationship Management (CRM) software are helping us find answers to this question.

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Customer Support

[Video] Omnichannel retailer Homage shares customer support tips for holiday shopping season

This is part 2 of our holiday shopping season ecommerce webinar series. In part 1, StellaService discusses why retailers are discontinuing email support and instead adding more help on live chat. In today's discussion, Jordan Vidra of Homage talks about how his company creates unique connections with every customer, and how their lean team staffs accordingly to handle the holiday shopping rush. [-Karl]

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Sales and Conversions

[Video] 8 things retailers should know before the holiday shopping season

Last week I sat down with Carol Krakowski of StellaService to discuss data and trends that are driving change in the retail customer experience. We covered a wide range of topics, from eCommerce to live chat to Facebook Messenger. You can view our entire conversation in the video below, or scroll down to the highlights. [-Karl]

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Olark Essentials

How to reach Olark during our annual company retreat

Starting today (Friday, August 12, 2016) the Olark Customer Support team is headed to Estes Park, CO for Olark's annual company retreat. What's that, you ask? Great question.

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