Inbound Marketing Blog

Olark Live Chat Blog

The Olark team of contributors share best practices on increasing sales and conversions, gathering marketing insights, and providing high quality customer support.

Karl Pawlewicz

Karl is the Voice of Olark. He's always looking to talk to companies that make their customers happy through live chat, a fan of Detroit sports teams, a lazy runner, and listens to Phish on his Friday afternoon chat shifts. Follow him @karlpawlewicz

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Olark Essentials

The history of CRM software: How did we get here and where are we headed?

Happy New Year! In the past, we've talked about why it's important to connect live chat with a CRM: it helps keep sales leads and customer records in order; and will make future customer conversations more personalized, increasing the likelihood of closing a sale or keeping a customer. In short, a live chat CRM integration will help you achieve your business goals. If one of your resolutions this is to integrate with a CRM then it's best to start at the beginning, with a quick overview of the history of CRM software. In our increasingly over connected world, there are more opportunities for business people to develop relationships with prospects, customers and their influencers than ever before. Therein, however, lies a daunting challenge: how do businesses cut through the noise to effectively develop relationships with customers, prospects and their influencers that help them grow? How do you cut through the crowd to connect with the right customer? Advancements in Customer Relationship Management (CRM) software are helping us find answers to this question.

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Customer Support

[Video] Omnichannel retailer Homage shares customer support tips for holiday shopping season

This is part 2 of our holiday shopping season ecommerce webinar series. In part 1, StellaService discusses why retailers are discontinuing email support and instead adding more help on live chat. In today's discussion, Jordan Vidra of Homage talks about how his company creates unique connections with every customer, and how their lean team staffs accordingly to handle the holiday shopping rush. [-Karl]

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Sales and Conversions

[Video] 8 things retailers should know before the holiday shopping season

Last week I sat down with Carol Krakowski of StellaService to discuss data and trends that are driving change in the retail customer experience. We covered a wide range of topics, from eCommerce to live chat to Facebook Messenger. You can view our entire conversation in the video below, or scroll down to the highlights. [-Karl]

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Olark Essentials

How to reach Olark during our annual company retreat

Starting today (Friday, August 12, 2016) the Olark Customer Support team is headed to Estes Park, CO for Olark's annual company retreat. What's that, you ask? Great question.

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Sales and Conversions

What is Customer Experience?

In his article, How to Create a Better Customer Experience, Shep Hyken says, "There is no doubt that creating a better customer experience translates into revenue." Everyone can agree that a good Customer Experience is good for business. 

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Olark Essentials

[Podcast] What is the Olark parental leave plan?

Olark Live Chat offers its employees 12 weeks of paid parental leave, which includes paternity, maternity or adoption. Policies like this, and our vacation bonus, helped us earn a 2016 When Work Works Award, and require a lot of behind-the-scenes work before they see the light of day.

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