Inbound Marketing Blog

Olark Live Chat Blog

Best practices on increasing sales and conversions, gathering marketing insights, and providing high quality customer support.

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Chat Tips  |  Making Business Human

Introducing, “What Would Barbara Do?”

This story is part of our Making Business Human series. For more on the series and our mission, check out this post! Barbara is our longest-serving support agent, with over 30,000 chats to her name. Yes, 30,000!! Given that she only worked part time for most of those chats, that is one serious record.

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Making Business Human

Making Business Human: Bennett Awards + Recognize Someone

This story is part of our Making Business Human series. For more on the series and our mission, check out this post!

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Making Business Human

Making Business Human: Join the Conversation

Creating connections between customers and businesses is at the core of Olark. Since day one, the heart of our product has been about humanizing websites through chat. Our mission can really be boiled down to  a single, short statement: Make Business Human.

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Customer Support

Customer Service Trends in the Netherlands

The following article comes from Olark contributor Tessa Metselaar at Bynder. Customer care in the Netherlands is at a crossroads. As Rene Djuricek, Owner of Netherlands-based Meesterslijpers says, "The days of customers using only email and telephone to contact businesses are over. Customers want to contact a business the same way they contact their friends and family."

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eCommerce and Retail

6 Popup Strategies That Will Help You Boost Ecommerce Conversions

Today's guest post comes from Greg d’Aboville of WisePops, a super easy pop-up builder platform.  It's hard to question the impact of good customer communication on conversions. After all, your visitors are more likely to buy if you provide them with the information they need to make a buying decision. For some visitors this might mean addressing their sales inquiries before they make a purchasing decision. That where live chat software on your website comes in handy—meeting potential customers at the top of your sales funnel. [READ MORE: What is the sales funnel?]

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Customer Support

Making Live Chat Human: Optimization vs. Sentiment Analysis

In Artificial Intelligence, a lot of people extol the ability to automate repetitive tasks. I’m more interested in how AI can enhance human decision making. At RapportBoost.AI, where I’m Co-Founder and Chief Data Scientist, we leverage Artificial Intelligence to help online brands communicate more effectively with their customers via live chat. In this post I’m going to talk about three different AI technologies available to companies to enhance their live chat implementation.

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