Inbound Marketing Blog

Olark Live Chat Blog

Best practices on increasing sales and conversions, gathering marketing insights, and providing high quality customer support.

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eCommerce and Retail

6 Popup Strategies That Will Help You Boost Ecommerce Conversions

It's hard to question the impact of good customer communication on conversions. After all, your visitors are more likely to buy if you provide them with the information they need to make a buying decision. For some visitors this might mean addressing their sales inquiries before they make a purchasing decision. That where live chat software on your website comes in handy—meeting potential customers at the top of your sales funnel. [READ MORE: What is the sales funnel?]

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Customer Support

Making Live Chat Human: Optimization vs. Sentiment Analysis

In Artificial Intelligence, a lot of people extol the ability to automate repetitive tasks. I’m more interested in how AI can enhance human decision making. At RapportBoost.AI, where I’m Co-Founder and Chief Data Scientist, we leverage Artificial Intelligence to help online brands communicate more effectively with their customers via live chat. In this post I’m going to talk about three different AI technologies available to companies to enhance their live chat implementation.

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Olark Customers

Behind the Olark: Managing Addiction Treatment Processes with Live Chat

Almost all of us know someone who’s been affected by addiction or mental health issues. More than 20 million Americans over the age of 12 have a substance use disorder, and from 2002-2015, the drug overdose deaths in the U.S.more than doubled. (Source: Addiction Center)

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Sarah Betts' Gender Equality Experiment on Live Chat

Gender in tech is definitely having a moment   Live Chat Gender Experiment Results by Olark live chat software for websites In the last year, many anecdotes of gender affecting support interactions, VC funding, and crushing companies public image have gone viral. These have all been fascinating stories, but personal stories nonetheless. There haven’t been many numbers shared behind the stories to show the true impact.

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Olark Customers  |  eCommerce and Retail

8 Awesome Examples of Olark Live Chat on Squarespace

A few years ago, while chauffeuring me to the airport the Sunday after Thanksgiving, my mom casually suggested that I start a food blog. “You’d be such a hit!” she gushed. “We all loved your Piecaken!” At my age, I like to think I’m immune to parental flattery, but I never did outgrow the longing for internet fame. So, I started exploring blog platforms. I didn’t need much—a rich text editor, simple photo formatting, and basic analytics so I could chart my rise to stardom.

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Customer Support

Emerging Trends in UK Customer Service [Interviews]

What does it take to provide the best customer service in the UK? 10 UK-based SMBs offer their thoughts.

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