Olark Live Chat Blog
How live chat helped this British company extend from manufacturing into eCommerce Blue Spot had been manufacturing for years. They made office furniture, sold it to retailers, and had a deep understanding of their competitive landscape. So when they decided to transform their company and create an ecommerce site that sold directly to customers, they knew how to separate themselves from the competition – use live chat.
More live chat leads are great, unless you're not prepared to keep them organized. You've installed Olark live chat software on your website, and you're ready to start talking to new customers. But are you ready to capture those conversations? And are you prepared to turn those conversations into actionable sales leads?
Need some creative ways to use live chat for ecommerce? Here at Olark, we’re continually awed by the diversity and creativity of our ecommerce customers. Who knew there were so many amazing folks out there, selling everything from custom meal plans to electronics insurance online?
Chat Shortcuts that are visual - because, let's be honest: everyone loves gifs We previously gave you some live chat canned responses examples. These Shortcuts from Olark users provide a nice framework for transactional chat shortcuts. They help your live chat agents respond faster, which keeps average response time down and customer happiness up.
Do an unusual number of visitors bounce from your pricing or registration page? Have you noticed that people have a lot of questions about a particular section of your help center? Is there a page on your site that’s getting too busy with multiple calls to action—watch a video, sign up for a newsletter, and chat? Did you know...you could address all of those issues with automated chat rules?
For most small businesses, getting data isn't the problem. Pageviews, sessions, opens, likes, shares, conversions, chat volume - data, and the tools to gather it, are all around us. The challenge is making data and analytics actionable.