Now Chatting: The Olark Live Chat Blog

Advice and perspectives on live chat sales, customer service, and building human connections in a digital world.

eCommerce and Retail

6 Popup Strategies That Will Help You Boost Ecommerce Conversions

Today's guest post comes from Greg d’Aboville of WisePops, a super easy pop-up builder platform

It's hard to question the impact of good customer communication on conversions.

After all, your visitors are more likely to buy if you provide them with the information they need to make a buying decision.

For some visitors this might mean addressing their sales inquiries before they make a purchasing decision. That where live chat software on your website comes in handy—meeting potential customers at the top of your sales funnel.

[READ MORE: What is the sales funnel?]

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Olark Customers, eCommerce and Retail

8 Awesome Examples of Olark Live Chat on Squarespace

A few years ago, while chauffeuring me to the airport the Sunday after Thanksgiving, my mom casually suggested that I start a food blog. “You’d be such a hit!” she gushed. “We all loved your Piecaken!”

At my age, I like to think I’m immune to parental flattery, but I never did outgrow the longing for internet fame. So, I started exploring blog platforms. I didn’t need much—a rich text editor, simple photo formatting, and basic analytics so I could chart my rise to stardom.

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eCommerce and Retail

How three Ecommerce businesses use live chat to boost sales

Need some creative ways to use live chat for ecommerce?

Here at Olark, we’re continually awed by the diversity and creativity of our ecommerce customers. Who knew there were so many amazing folks out there, selling everything from custom meal plans to electronics insurance online?

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eCommerce and Retail

eCommerce Performance Optimization: Is Your Store Ready For Black Friday And Cyber Monday?

Today, we’re excited to bring you a guest post from our partners at Nexcess, one of the largest web hosting providers for eCommerce stores. Nexcess talked us through a full suite of options, from simple to complex, for improving your eCommerce store’s speed and responsiveness in preparation for the holiday season. 

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Olark Customers, eCommerce and Retail

Behind the Olark: Upper 90 Soccer

Olark customers often wonder—will adding another live chat agent to my team increase my sales? In a previous article, we talked to OnePageCRM about how they used data to justify hiring another agent. In this article, we talk to Ben Jata, Director of Operations at Upper 90 Soccer about the benefits he gained by adding just one new live chat agent.

How one Olark customer increased sales by adding more live chat agents

The old adage is, "Do what you love." Ben Jata loves soccer.

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eCommerce and Retail

3 types of personalized eCommerce emails you should be sending your customers

Today's guest post is from Daniel Kohn, CEO and co-founder of SmartMail, a company that helps eCommerce stores and online retailers increase sales, average order value, and lifetime customer value through email. Today Daniel shares 3 ideas for personalizing emails, derived from SmartMail’s 4 highest converting email templates to help jump start your eCommerce email marketing program.

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eCommerce and Retail

Are chatbots useful? A narrative of adventures in the seas of eCommerce

When last we heard from our intrepid traveler Ted, he was wandering the brave new world of chatbots in search of a pair of pants. Ted's first adventure took him to a few different platforms and bots, and while he ALMOST succeeded in buying pants using only chatbots, he ultimately came home empty handed. Not to be deterred, Ted has once again ventured forth from the realm of humans to see if the chatbots are any more helpful...

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eCommerce and Retail

3 Big Ideas from the NRF Big Show for Small Retail Success

Today's article comes from Tim Parry, who's been covering the retail and eCommerce industry for the last 10+ years now. Last month, Tim attended the retail industry's largest tradeshow and returned with some observations on how SMBs can apply lessons learned by the world's largest retailers...

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eCommerce and Retail

The power of love: How to turn Valentine’s Day customers into lifelong customers

Today's post comes from our friends at BigCommerce, the all-in-one shopping cart software that helps you accept payments, grow sales, and builld a gorgeous website (and bonus: integrates with Olark Live Chat!). Check out our integration and learn more about BigCommerce here. 

Are you still recovering from the whirlwind of 2016’s end-of-year holiday shopping sprees? Ready or not, here Valentine’s Day comes, and though it may not be as monumental in terms of driving revenue as Black Friday is, it’s still a huge opportunity for your online store.

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eCommerce and Retail

5 ways to increase conversions in online retail

Being 'human' is having a moment right now in the world of ecommerce marketing. 

After years of a full-on automation craze, and as the talk of chatbots heats up, savvy marketers realize we must be more personal in our customer communication. 

Now, instead of “SEO” and “automatic,” ecommerce managers are focused on terms like “customer experience strategy.”

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