In 2018, holiday ecommerce sales reached $126 billion, with shoppers spending a record $7.9 billion online on Cyber Monday alone. If you own or manage a small business this sudden surge in website traffic can put a lot of pressure on your customer service team; fortunately, though, there are steps you can take to prepare!
No question, the holidays are big for your business. Those sales can make up 20-30% of annual revenue. But that spike in business, as you know, comes with a spike in customer service requests!
If you own a small business, the holidays are an exciting time. The National Retail Federation says we can expect to see overall holiday sales increase by as much as 4.2% this year, thanks to job growth and higher average wages. That means shoppers are ready to spend more — you don't need to rely on sales, discounts, and promotions to meet your holiday sales goals. Instead, you can focus on streamlining online purchases with a quick website tune-up.
It's officially November — which means it's time to get ready for holiday shopping season!
In this post, Robert Brandl, owner of WebsiteToolTester, shares some creative ideas for using live chat to improve your online store and increase your sales.
Sergio Aicardi is the proud owner of The Miami SEO Company and Mobility Scooters Direct. He has been an active blogger for several well-known marketing publications and was short listed in the US Search Awards 2 years in a row for Best PPC Campaign & Best SEO Campaign. In today’s post, he talks about how he’s used Olark Live Chat to improve conversion rates on the Mobility Scooters Direct website.
An essential part of of any digital strategy, content marketing is the elusive unicorn for most small businesses. Today Pete Rawlings, of This is Neat shares his opinions on how effective writing, great design, and live chat all combine to create the perfect content marketing experience.
Today's guest post comes from ThemeXpert founder and CEO Parvez Akther. ThemeXpert is a bootstrapped startup that has grown to provide WordPress and Joomla templates and extensions for more than 55,000 clients around the world.
Today's guest post comes from Greg d’Aboville of WisePops, a super easy pop-up builder platform.
It's hard to question the impact of good customer communication on conversions.
Converting website visitors is a subtle art. Some folks just need a few questions answered before they're ready to buy — which is where live chat software really shines. But others will need an extra push to decide that now is the right time to make a purchase.
A few years ago, while chauffeuring me to the airport the Sunday after Thanksgiving, my mom casually suggested that I start a food blog. “You’d be such a hit!” she gushed. “We all loved your Piecaken!”
At my age, I like to think I’m immune to parental flattery, but I never did outgrow the longing for internet fame. So, I started exploring blog platforms. I didn’t need much—a rich text editor, simple photo formatting, and basic analytics so I could chart my rise to stardom.