Today's guest post comes from Greg d’Aboville of WisePops, a super easy pop-up builder platform.
It's hard to question the impact of good customer communication on conversions.
After all, your visitors are more likely to buy if you provide them with the information they need to make a buying decision.
For some visitors this might mean addressing their sales inquiries before they make a purchasing decision. That where live chat software on your website comes in handy—meeting potential customers at the top of your sales funnel.
[READ MORE: What is the sales funnel?]