Inbound Marketing Blog

Olark Live Chat Blog

The Olark team of contributors share best practices on increasing sales and conversions, gathering marketing insights, and providing high quality customer support.

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eCommerce and Retail

Are chatbots useful? A narrative of adventures in the seas of eCommerce

When last we heard from our intrepid traveler Ted, he was wandering the brave new world of chatbots in search of a pair of pants. Ted's first adventure took him to a few different platforms and bots, and while he ALMOST succeeded in buying pants using only chatbots, he ultimately came home empty handed. Not to be deterred, Ted has once again ventured forth from the realm of humans to see if the chatbots are any more helpful...

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Blog Feature

eCommerce and Retail

3 Big Ideas from the NRF Big Show for Small Retail Success

Today's article comes from Tim Parry, who's been covering the retail and eCommerce industry for the last 10+ years now. Last month, Tim attended the retail industry's largest tradeshow and returned with some observations on how SMBs can apply lessons learned by the world's largest retailers...

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Blog Feature

eCommerce and Retail

The power of love: How to turn Valentine’s Day customers into lifelong customers

Today's post comes from our friends at BigCommerce, the all-in-one shopping cart software that helps you accept payments, grow sales, and builld a gorgeous website (and bonus: integrates with Olark Live Chat!). Check out our integration and learn more about BigCommerce here.  Are you still recovering from the whirlwind of 2016’s end-of-year holiday shopping sprees? Ready or not, here Valentine’s Day comes, and though it may not be as monumental in terms of driving revenue as Black Friday is, it’s still a huge opportunity for your online store.

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Blog Feature

eCommerce and Retail

5 ways to increase conversions in online retail

Being 'human' is having a moment right now in the world of ecommerce marketing.  After years of a full-on automation craze, and as the talk of chatbots heats up, savvy marketers realize we must be more personal in our customer communication.  Now, instead of “SEO” and “automatic,” ecommerce managers are focused on terms like “customer experience strategy.”

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