"Everybody’s trying to make a lasting impression. A prospect’s first impression might be your website." - Samantha Hudeck, Manager of Administrative Services, FeneTech
Today's B2B buyers are browsing websites before picking up the phone, and
a staggering 64% of US consumers feel that companies have lost touch with the human element of customer experience.
A lot of organizations tell us that their Salesforce CRM is their source of truth. “If it’s not in Salesforce, it didn’t happen.” Unfortunately, some organizations don’t have a Salesforce integration with their live chat platform, so not all of the truth actually gets back into their system.
I love sending long, breezy emails to friends. But I’ve been busier than ever these days and find myself texting a lot, while emails sit untouched. I know I’m not alone. You’re probably saying, “Yeah, welcome to the 21st century!”
This move towards speed and low-friction communication is a huge trend, especially among my generation, Millennials (and Gen Z).
Live chat can mean the difference between a potential customer clicking “buy” and walking away from your store forever. Let me tell you a quick story...
In 2018, holiday ecommerce sales reached $126 billion, with shoppers spending a record $7.9 billion online on Cyber Monday alone. If you own or manage a small business this sudden surge in website traffic can put a lot of pressure on your customer service team; fortunately, though, there are steps you can take to prepare!
No question, the holidays are big for your business. Those sales can make up 20-30% of annual revenue. But that spike in business, as you know, comes with a spike in customer service requests!
If you own a small business, the holidays are an exciting time. The National Retail Federation says we can expect to see overall holiday sales increase by as much as 4.2% this year, thanks to job growth and higher average wages. That means shoppers are ready to spend more — you don't need to rely on sales, discounts, and promotions to meet your holiday sales goals. Instead, you can focus on streamlining online purchases with a quick website tune-up.
It's officially November — which means it's time to get ready for holiday shopping season!
In this post, Robert Brandl, owner of WebsiteToolTester, shares some creative ideas for using live chat to improve your online store and increase your sales.
Sergio Aicardi is the proud owner of The Miami SEO Company and Mobility Scooters Direct. He has been an active blogger for several well-known marketing publications and was short listed in the US Search Awards 2 years in a row for Best PPC Campaign & Best SEO Campaign. In today’s post, he talks about how he’s used Olark Live Chat to improve conversion rates on the Mobility Scooters Direct website.