Inbound Marketing Blog

Olark Live Chat Blog

Best practices on increasing sales and conversions, gathering marketing insights, and providing high quality customer support.

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eCommerce and Retail

How three Ecommerce businesses use live chat to boost sales

Need some creative ways to use live chat for ecommerce? Here at Olark, we’re continually awed by the diversity and creativity of our ecommerce customers. Who knew there were so many amazing folks out there, selling everything from custom meal plans to electronics insurance online?

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eCommerce and Retail

eCommerce Performance Optimization: Is Your Store Ready For Black Friday And Cyber Monday?

Today, we’re excited to bring you a guest post from our partners at Nexcess, one of the largest web hosting providers for eCommerce stores. Nexcess talked us through a full suite of options, from simple to complex, for improving your eCommerce store’s speed and responsiveness in preparation for the holiday season. 

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Olark Customers  |  eCommerce and Retail

Behind the Olark: Upper 90 Soccer

Olark customers often wonder—will adding another live chat agent to my team increase my sales? In a previous article, we talked to OnePageCRM about how they used data to justify hiring another agent. In this article, we talk to Ben Jata, Director of Operations at Upper 90 Soccer about the benefits he gained by adding just one new live chat agent. How one Olark customer increased sales by adding more live chat agents The old adage is, "Do what you love." Ben Jata loves soccer.

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eCommerce and Retail

3 types of personalized eCommerce emails you should be sending your customers

Today's guest post is from Daniel Kohn, CEO and co-founder of SmartMail, a company that helps eCommerce stores and online retailers increase sales, average order value, and lifetime customer value through email. Today Daniel shares 3 ideas for personalizing emails, derived from SmartMail’s 4 highest converting email templates to help jump start your eCommerce email marketing program.

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eCommerce and Retail

Are chatbots useful? A narrative of adventures in the seas of eCommerce

When last we heard from our intrepid traveler Ted, he was wandering the brave new world of chatbots in search of a pair of pants. Ted's first adventure took him to a few different platforms and bots, and while he ALMOST succeeded in buying pants using only chatbots, he ultimately came home empty handed. Not to be deterred, Ted has once again ventured forth from the realm of humans to see if the chatbots are any more helpful...

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eCommerce and Retail

3 Big Ideas from the NRF Big Show for Small Retail Success

Today's article comes from Tim Parry, who's been covering the retail and eCommerce industry for the last 10+ years now. Last month, Tim attended the retail industry's largest tradeshow and returned with some observations on how SMBs can apply lessons learned by the world's largest retailers...

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