---
title: Speak by Olark | eCommerce and Retail (2)
description: eCommerce and Retail | Tips on live chat sales, customer service, and building human connections from one of the Internet’s top live chat providers.  (2)
---

- [Interested in live chat? Check out Olark.](https://www.olark.com/)

[![Speak: A Blog by Olark](https://blog.olark.com/hubfs/speak-logo-300-01.png "Speak: A Blog by Olark")](https://blog.olark.com)

[![featured image](https://lh5.googleusercontent.com/gzqsOawNpF-l0Mg14DLoel7vs0CLCafPCkPDW_97a2FDf9oJGwT9qSGQAa7YaXmSQxA7jcBVmrtG8pM6X9PFmZwIsaK_eHEZo59gXM-rjYRpk5RqyelXyVGVVQpvCIoR6D56wDIw)](https://blog.olark.com/how-to-combine-effective-writing-great-design-and-live-chat-for-the-perfect-content-marketing-strategy)

## [How to Combine Effective Writing, Great Design, and Live Chat for the Perfect Content Marketing Strategy](https://blog.olark.com/how-to-combine-effective-writing-great-design-and-live-chat-for-the-perfect-content-marketing-strategy)

 By [Pete Rawlings](https://blog.olark.com/author/pete-rawlings)

*An essential part of of any digital strategy, content marketing is the elusive unicorn for most small businesses. Today Pete Rawlings, of* [This is Neat](https://thisisneat.com.au/) *shares his opinions on how effective writing, great design, and live chat all combine to create the perfect content marketing experience.*

[Read More](https://blog.olark.com/how-to-combine-effective-writing-great-design-and-live-chat-for-the-perfect-content-marketing-strategy)

[![featured image](https://blog.olark.com/hs-fs/hubfs/theme-banner-tall.png?width=840&height=460&name=theme-banner-tall.png)](https://blog.olark.com/choosing-the-perfect-wordpress-theme)

## [A guide to choosing the perfect WordPress theme](https://blog.olark.com/choosing-the-perfect-wordpress-theme)

 By [Parvez Akther](https://blog.olark.com/author/parvez-akther)

*Today's guest post comes from ThemeXpert founder and CEO Parvez Akther. ThemeXpert is a bootstrapped startup that has grown to provide WordPress and [Joomla templates](https://www.themexpert.com/joomla-templates) and extensions for more than 55,000 clients around the world.*

[Read More](https://blog.olark.com/choosing-the-perfect-wordpress-theme)

[![featured image](https://lh3.googleusercontent.com/usRIR7aXVvn7Lwy47sjVRHpAMw8uBxasGBJTJWUQAUKqD8LnBhPaSjEwi86eL6YQpu2o65EbGIRE-D8BfZ9bY7nqXSes36W7Q89gqxcarfYOaT8h-19rKVVxLOpmD5KYw2BCCB4)](https://blog.olark.com/popups-that-will-boost-ecommerce-conversions)

## [6 Popup Strategies That Will Help You Boost Ecommerce Conversions](https://blog.olark.com/popups-that-will-boost-ecommerce-conversions)

 By [Greg d’Aboville](https://blog.olark.com/author/greg-daboville)

*Today's guest post comes from Greg d’Aboville of WisePops, a [super easy pop-up builder platform](https://wisepops.com/). *

## It's hard to question [the impact of good customer communication on conversions](https://blog.kissmetrics.com/optimize-your-website-messaging/).

Converting website visitors is a subtle art. Some folks just need a few questions answered before they're ready to buy — which is where live chat software really shines. But others will need an extra push to decide that *now* is the right time to make a purchase. 

[Read More](https://blog.olark.com/popups-that-will-boost-ecommerce-conversions)

[![featured image](https://blog.olark.com/hs-fs/hubfs/Blog_Images/2017/Squarespace/bennett-awards-team.png?width=840&height=460&name=bennett-awards-team.png)](https://blog.olark.com/live-chat-squarespace-examples)

## [8 Awesome Examples of Olark Live Chat on Squarespace](https://blog.olark.com/live-chat-squarespace-examples)

 By [Kate Urban](https://blog.olark.com/author/kate-urban)

A few years ago, while chauffeuring me to the airport the Sunday after Thanksgiving, my mom casually suggested that I start a food blog. “You’d be such a hit!” she gushed. “We all loved your [Piecaken](https://www.nytimes.com/2015/11/26/dining/forget-turducken-its-piecaken-time.html)!”

At my age, I like to think I’m immune to parental flattery, but I never did outgrow the longing for internet fame. So, I started exploring blog platforms. I didn’t need much—a rich text editor, simple photo formatting, and basic analytics so I could chart my rise to stardom.

[Read More](https://blog.olark.com/live-chat-squarespace-examples)

[![featured image](https://blog.olark.com/hs-fs/hubfs/Blog_Images/2017/eCommerce%20Stories/mike-petrucci-131817.jpg?width=840&height=460&name=mike-petrucci-131817.jpg)](https://blog.olark.com/olark-ecommerce-case-studies)

## [How three Ecommerce businesses use live chat to boost sales](https://blog.olark.com/olark-ecommerce-case-studies)

 By [Kate Urban](https://blog.olark.com/author/kate-urban)

## Need some creative ways to use live chat for ecommerce?

Here at [Olark](https://www.olark.com/), we’re continually awed by the diversity and creativity of our ecommerce customers. Who knew there were so many amazing folks out there, selling everything from [custom meal plans](http://www.noshdetox.com/) to [electronics insurance](https://upsie.com/) online?

[Read More](https://blog.olark.com/olark-ecommerce-case-studies)

[![featured image](https://blog.olark.com/hs-fs/hubfs/Blog_Images/2017/Nexcess%20-%20ECommerce%20Optimization/xmas-ornament.png?width=840&height=460&name=xmas-ornament.png)](https://blog.olark.com/ecommerce-performance-optimization-is-your-store-ready-for-black-friday-and-cyber-monday)

## [eCommerce Performance Optimization: Is Your Store Ready For Black Friday And Cyber Monday?](https://blog.olark.com/ecommerce-performance-optimization-is-your-store-ready-for-black-friday-and-cyber-monday)

 By [Graeme Caldwell](https://blog.olark.com/author/graeme-caldwell)

*Today, we’re excited to bring you a guest post from our partners at [Nexcess](https://www.nexcess.net/), one of the largest web hosting providers for eCommerce stores. Nexcess talked us through a full suite of options, from simple to complex, for improving your eCommerce store’s speed and responsiveness in preparation for the holiday season. *

[Read More](https://blog.olark.com/ecommerce-performance-optimization-is-your-store-ready-for-black-friday-and-cyber-monday)

[![featured image](https://blog.olark.com/hs-fs/hubfs/Blog_Images/2017/Upper%2090/Upper90_ScreenCap.png?width=840&height=460&name=Upper90_ScreenCap.png)](https://blog.olark.com/olark-case-study-upper-90)

## [Behind the Olark: Upper 90 Soccer](https://blog.olark.com/olark-case-study-upper-90)

 By [Ted Carmichael](https://blog.olark.com/author/ted-carmichael)

*Olark customers often wonder—will adding another live chat agent to my team increase my sales? In a previous article, we talked to OnePageCRM about [how they used data to justify hiring another agent](https://blog.olark.com/how-to-measure-live-chat-success-with-analytics). In this article, we talk to Ben Jata, Director of Operations at [Upper 90 Soccer](https://u90soccer.com/) about the benefits he gained by adding just one new live chat agent.*

## How one Olark customer increased sales by adding more live chat agents

The old adage is, "Do what you love." Ben Jata loves soccer.

[Read More](https://blog.olark.com/olark-case-study-upper-90)

[![featured image](https://blog.olark.com/hs-fs/hubfs/Blog_Images/2015/Simple%20CRM%20Article/roman-bozhko-251947.jpg?width=840&height=460&name=roman-bozhko-251947.jpg)](https://blog.olark.com/5-benefits-crm-customer-data)

## [5 benefits of using a simple CRM](https://blog.olark.com/5-benefits-crm-customer-data)

 By [Karl Pawlewicz](https://blog.olark.com/author/karl-pawlewicz)

What's a CRM? When we use the term it typically means a customer relationship management (CRM) platform - a piece of software that makes it easy to get an at-a-glance view of every interaction a customer has with your business. 

 

[Read More](https://blog.olark.com/5-benefits-crm-customer-data)

[![featured image](https://blog.olark.com/hs-fs/hubfs/Blog_Images/2017/SmartMail.io%20Article/image00.png?width=840&height=460&name=image00.png)](https://blog.olark.com/3-personalized-ecommerce-emails-you-should-send-to-customers)

## [3 types of personalized eCommerce emails you should be sending your customers](https://blog.olark.com/3-personalized-ecommerce-emails-you-should-send-to-customers)

 By [Daniel Kohn](https://blog.olark.com/author/daniel-kohn)

*Today's guest post is from Daniel Kohn, CEO and co-founder of [SmartMail](http://smartmail.io/?utm_source=guestpost&utm_medium=inbound&utm_campaign=olark), a company that helps eCommerce stores and online retailers increase sales, average order value, and lifetime customer value through email. Today Daniel shares 3 ideas for personalizing emails, derived from SmartMail’s [4 highest converting email templates](http://go.smartmail.io/4-templates/?utm_source=guestpost&utm_medium=inbound&utm_campaign=olark) to help jump start your eCommerce email marketing program.*

[Read More](https://blog.olark.com/3-personalized-ecommerce-emails-you-should-send-to-customers)

[![featured image](https://blog.olark.com/hs-fs/hubfs/Blog_Images/2017/Chatbots%20Part%202/4b%20-%20Burger%20King%203.png?width=840&height=460&name=4b%20-%20Burger%20King%203.png)](https://blog.olark.com/chatbots-for-ecommerce)

## [Are chatbots useful? A narrative of adventures in the seas of eCommerce](https://blog.olark.com/chatbots-for-ecommerce)

 By [Ted Carmichael](https://blog.olark.com/author/ted-carmichael)

*When last we heard from our intrepid traveler Ted, he was wandering [the brave new world of chatbots](https://blog.olark.com/shopping-with-ecommerce-chatbots) in search of a pair of pants. Ted's first adventure took him to a few different platforms and bots, and while he ALMOST succeeded in buying pants using only chatbots, he ultimately came home empty handed. Not to be deterred, Ted has once again ventured forth from the realm of humans to see if the chatbots are any more helpful...*

[Read More](https://blog.olark.com/chatbots-for-ecommerce)

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## Product

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- [Case Studies](https://olark.com/case-studies)

## Support

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## About

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## Connect with us

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- [Our Guide to Remote Work](https://olark.com/tips-for-remote-managers-and-going-remote-guide)
- [Become a Partner](https://olark.com/partners)
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[![Olark logo](https://blog.olark.com/hubfs/assets/logos/Olark-logo-navy.svg)](https://blog.olark.com/)

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- [Twitter](https://twitter.com/olark)
- [Instagram](https://www.instagram.com/olarklivechat/)
- [LinkedIn](https://www.linkedin.com/company/469764/)

 Product

- [Pricing](https://olark.com/pricing)
- [Chatbots](https://olark.com/chatbot-copilot)
- [Features](https://olark.com/features)
- [Integrations](https://olark.com/integrations)
- [Product Tour](https://olark.com/product-tour)
- [Case Studies](https://olark.com/case-studies)

 Support

- [FAQ](https://olark.com/faq)
- [Help Center](https://olark.com/help)
- [Getting Started](https://olark.com/help/getting-started)
- [Troubleshooting](https://olark.com/categories/tool-tip)
- [JavaScript API](https://olark.com/api)
- [Hire an Expert](https://olark.com/partners-directory)

 About

- [Our Team](https://olark.com/about)
- [Our Values](https://olark.com/values)
- [Become an Olarker](https://olark.com/jobs)

 Connect with us

- [Speak: The Olark Blog](https://blog.olark.com)
- [Our Guide to Remote Work](https://olark.com/tips-for-remote-managers-and-going-remote-guide)
- [Become a Partner](https://olark.com/partners)
- [Contact Us](https://olark.com/contact)

- [Terms of Service](https://olark.com/tos)
- [Privacy Policy](https://olark.com/privacy-policy)
- [GDPR](https://olark.com/help/gdpr)
- [Accessibility](https://olark.com/ada-accessible-live-chat)
- [Statement of Action](https://blog.olark.com/statement-of-solidarity-and-action-for-black-lives-matter)

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