How to Combine Effective Writing, Great Design, and Live Chat for the Perfect Content Marketing Strategy

An essential part of of any digital strategy, content marketing is the elusive unicorn for most small businesses. Today Pete Rawlings, of This is Neat shares his opinions on how effective writing, great design, and live chat all combine to create the perfect content marketing experience.

Read More

A guide to choosing the perfect WordPress theme

Today's guest post comes from ThemeXpert founder and CEO Parvez Akther. ThemeXpert is a bootstrapped startup that has grown to provide WordPress and Joomla templates and extensions for more than 55,000 clients around the world.

Read More

6 Popup Strategies That Will Help You Boost Ecommerce Conversions

Today's guest post comes from Greg d’Aboville of WisePops, a super easy pop-up builder platform

It's hard to question the impact of good customer communication on conversions.

Converting website visitors is a subtle art. Some folks just need a few questions answered before they're ready to buy — which is where live chat software really shines. But others will need an extra push to decide that now is the right time to make a purchase. 

Read More

8 Awesome Examples of Olark Live Chat on Squarespace

A few years ago, while chauffeuring me to the airport the Sunday after Thanksgiving, my mom casually suggested that I start a food blog. “You’d be such a hit!” she gushed. “We all loved your Piecaken!”

At my age, I like to think I’m immune to parental flattery, but I never did outgrow the longing for internet fame. So, I started exploring blog platforms. I didn’t need much—a rich text editor, simple photo formatting, and basic analytics so I could chart my rise to stardom.

Read More

How three Ecommerce businesses use live chat to boost sales

Need some creative ways to use live chat for ecommerce?

Here at Olark, we’re continually awed by the diversity and creativity of our ecommerce customers. Who knew there were so many amazing folks out there, selling everything from custom meal plans to electronics insurance online?

Read More

eCommerce Performance Optimization: Is Your Store Ready For Black Friday And Cyber Monday?

Today, we’re excited to bring you a guest post from our partners at Nexcess, one of the largest web hosting providers for eCommerce stores. Nexcess talked us through a full suite of options, from simple to complex, for improving your eCommerce store’s speed and responsiveness in preparation for the holiday season. 

Read More

Behind the Olark: Upper 90 Soccer

Olark customers often wonder—will adding another live chat agent to my team increase my sales? In a previous article, we talked to OnePageCRM about how they used data to justify hiring another agent. In this article, we talk to Ben Jata, Director of Operations at Upper 90 Soccer about the benefits he gained by adding just one new live chat agent.

How one Olark customer increased sales by adding more live chat agents

The old adage is, "Do what you love." Ben Jata loves soccer.

Read More

5 benefits of using a simple CRM

What's a CRM? When we use the term it typically means a customer relationship management (CRM) platform - a piece of software that makes it easy to get an at-a-glance view of every interaction a customer has with your business. 


Read More

3 types of personalized eCommerce emails you should be sending your customers

Today's guest post is from Daniel Kohn, CEO and co-founder of SmartMail, a company that helps eCommerce stores and online retailers increase sales, average order value, and lifetime customer value through email. Today Daniel shares 3 ideas for personalizing emails, derived from SmartMail’s 4 highest converting email templates to help jump start your eCommerce email marketing program.

Read More

Are chatbots useful? A narrative of adventures in the seas of eCommerce

When last we heard from our intrepid traveler Ted, he was wandering the brave new world of chatbots in search of a pair of pants. Ted's first adventure took him to a few different platforms and bots, and while he ALMOST succeeded in buying pants using only chatbots, he ultimately came home empty handed. Not to be deterred, Ted has once again ventured forth from the realm of humans to see if the chatbots are any more helpful...

Read More