Today's guest post is by Jacob Baadsgaard, founder and CEO of Disruptive Advertising. Previously Jacob showed us how to create content specific proactive live chat prompts. Today he explains how to create proactive chat prompts specific to a PPC ad campaign.

Today's guest post is from Brandon Liebowitz, founder of SEO Optimizers.

One of our goals here at Olark is to help all of your systems work together to provide the best possible customer experience. With that, we’re excited to announce the revamped Olark Live Chat and Groove help desk integration.

Here at Olark, we’re committed to building integrations with complementary analytics, CRM, and help desk platforms that will boost our users' business.

Google Analytics (GA) is one of our most popular integrations, and is arguably the most popular web analytics service in the world. Data from BuiltWith shows that nearly 76% of the 100,000 top websites in the world use GA. And here at Olark, we found that more than 40% of our paying customers use the Olark and Google Analytics integration.

However, for a long time GA was a major customer support bottleneck for us. We knew enough to handle most basic GA questions, but none of us were GA experts or used GA on a regular basis, and so as a team we would struggle with deeper or more specific customer questions.

The following is an excerpt from our whitepaper on Olark Live Chat and Google Analytics, written by David Kucher of Confluent Forms. To download the entire whitepaper, which includes step-by-step instructions for creating segments, visit the whitepaper download page.

In his article, How to Create a Better Customer Experience, Shep Hyken says, "There is no doubt that creating a better customer experience translates into revenue." Everyone can agree that a good Customer Experience is good for business. 

Olark Live Chat offers its employees 12 weeks of paid parental leave, which includes paternity, maternity or adoption. Policies like this, and our vacation bonus, helped us earn a 2016 When Work Works Award, and require a lot of behind-the-scenes work before they see the light of day.

Clarence Bethea created Upsie because he wanted to make it easier for consumers to buy the right kind of warranty for their personal electronics. He also knows it's tricky to convince customers they need a warranty, so he started using Olark to address their sales objections at the right time...

With consumer electronics, the checkout is an important part of the customer experience. This is the point where the store gets one last upsell opportunity: the warranty. 

"Customers always, ALWAYS have a question about warranties. They want to protect their new purchase, but don't want to be tricked into purchasing an overpriced warranty," says Clarence Bethea, founder of Upsie. "In brick-and-mortar stores, customers only get to ask warranty questiosn when they're checking out, which might seem like a logical point to have that discussion, but in reality it's tough for both the consumer and the store employee fielding the question. The store employee at check out has intructions to keep the line moving, or might not have been trained on warranty questions, so the interaction is often rushed and doesn't instill confidence in the consumer. We knew we could improve that customer experience."  

Today's guest post is by Jacob Baadsgaard, founder and CEO of Disruptive Advertising.

Content marketing is a key component for any business that wants to generate more leads. It's the "Swiss Army Knife" of online marketing:

• Need better SEO rankings? Great content helps with that.
• Need better PPC performance? People love to click on and share great content.
• Want to nurture or grow your audience? Content marketing is great for that, too.

But…what if there was a way to help your content perform better? To get more conversions from all of that content you spend so many hours producing?