--- title: Speak by Olark | Jacob Baadsgaard description: Jacob is a passionate entrepreneur on a mission to help businesses achieve online marketing success. As the Founder & CEO of Disruptive Advertising, Jacob has created an award-winning, world-class organization that has helped over 2,000 businesses grow using pay-per-click advertising and website optimization. --- - [Interested in live chat? Check out Olark.](https://www.olark.com/) [![Speak: A Blog by Olark](https://blog.olark.com/hubfs/speak-logo-300-01.png "Speak: A Blog by Olark")](https://blog.olark.com) ## Jacob Baadsgaard ![Jacob Baadsgaard](https://blog.olark.com/hubfs/Blog_Images/Disruptive_Advertising_Article/Jacob_Baadsgaard.jpg) Jacob is a passionate entrepreneur on a mission to help businesses achieve online marketing success. As the Founder & CEO of Disruptive Advertising, Jacob has created an award-winning, world-class organization that has helped over 2,000 businesses grow using pay-per-click advertising and website optimization. ### Recent Posts [![featured image](https://blog.olark.com/hs-fs/hubfs/Blog_Images/Disruptive_Advertising_PPC/ppc.jpg?width=840&height=460&name=ppc.jpg)](https://blog.olark.com/how-to-combine-ppc-ads-and-olark-live-chat-to-increase-conversions) ## [How to combine PPC ads and Olark Live Chat to increase conversions](https://blog.olark.com/how-to-combine-ppc-ads-and-olark-live-chat-to-increase-conversions) By [Jacob Baadsgaard](https://blog.olark.com/author/jacob-baadsgaard) *Today's guest post is by Jacob Baadsgaard, founder and CEO of [Disruptive Advertising](http://www.disruptiveadvertising.com/). Previously Jacob showed us [how to create content specific proactive live chat prompts](https://blog.olark.com/live-chat-for-content-marketing). Today he explains how to create proactive chat prompts specific to a PPC ad campaign.* [Read More](https://blog.olark.com/how-to-combine-ppc-ads-and-olark-live-chat-to-increase-conversions) [![featured image](https://blog.olark.com/hs-fs/hubfs/patrick-tomasso-71909-unsplash.jpg?width=840&height=460&name=patrick-tomasso-71909-unsplash.jpg)](https://blog.olark.com/live-chat-for-content-marketing) ## [Make the most of your content marketing with content-specific chat prompts](https://blog.olark.com/live-chat-for-content-marketing) By [Jacob Baadsgaard](https://blog.olark.com/author/jacob-baadsgaard) *Today's guest post is by Jacob Baadsgaard, founder and CEO of [Disruptive Advertising](http://www.disruptiveadvertising.com).* Content marketing is a key component for any business that wants to generate more leads. It's the "Swiss Army Knife" of online marketing: - Need better SEO rankings? [Great content helps with that](https://blog.kissmetrics.com/seo-is-content-marketing/). - Need better PPC performance? [People love to click on](http://contentmarketinginstitute.com/2013/06/produce-more-effective-content-marketing-ppc/) and share great content. - Want to nurture or grow your audience? [Content marketing is great for that](http://www.pardot.com/blog/where-content-marketing-and-lead-nurturing-meet/), too. But…what if there was a way to help your content perform better? To get more conversions from all of that content you spend so many hours producing? [Read More](https://blog.olark.com/live-chat-for-content-marketing) [All posts](https://blog.olark.com/all) [![Olark logo](https://blog.olark.com/hubfs/assets/logos/Olark-logo-navy.svg)](https://blog.olark.com/) - [Facebook](https://www.facebook.com/olarklivechat/) - [Twitter](https://twitter.com/olark) - [Instagram](https://www.instagram.com/olarklivechat/) - [LinkedIn](https://www.linkedin.com/company/469764/) ## Product - [Pricing](https://olark.com/pricing) - [Chatbots](https://olark.com/chatbot-copilot) - [Features](https://olark.com/features) - [Integrations](https://olark.com/integrations) - [Product Tour](https://olark.com/product-tour) - [Case Studies](https://olark.com/case-studies) ## Support - [FAQ](https://olark.com/faq) - [Help Center](https://olark.com/help) - [Getting Started](https://olark.com/help/getting-started) - [Troubleshooting](https://olark.com/categories/tool-tip) - [JavaScript API](https://olark.com/api) ## About - [Our Team](https://olark.com/about) - [Our Values](https://olark.com/values) - [Become an Olarker](https://olark.com/jobs) ## Connect with us - [Speak: The Olark Blog](https://blog.olark.com) - [Our Guide to Remote Work](https://olark.com/tips-for-remote-managers-and-going-remote-guide) - [Become a Partner](https://olark.com/partners) - [Contact Us](https://olark.com/contact) - [Terms of Service](https://olark.com/tos) - [Privacy Policy](https://olark.com/privacy-policy) - [GDPR](https://olark.com/help/gdpr) - [Accessibility](https://olark.com/ada-accessible-live-chat) - [Statement of Action](https://blog.olark.com/statement-of-solidarity-and-action-for-black-lives-matter) [![Olark logo](https://blog.olark.com/hubfs/assets/logos/Olark-logo-navy.svg)](https://blog.olark.com/) - [Facebook](https://www.facebook.com/olarklivechat/) - [Twitter](https://twitter.com/olark) - [Instagram](https://www.instagram.com/olarklivechat/) - [LinkedIn](https://www.linkedin.com/company/469764/) Product - [Pricing](https://olark.com/pricing) - [Chatbots](https://olark.com/chatbot-copilot) - [Features](https://olark.com/features) - [Integrations](https://olark.com/integrations) - [Product Tour](https://olark.com/product-tour) - [Case Studies](https://olark.com/case-studies) Support - [FAQ](https://olark.com/faq) - [Help Center](https://olark.com/help) - [Getting Started](https://olark.com/help/getting-started) - [Troubleshooting](https://olark.com/categories/tool-tip) - [JavaScript API](https://olark.com/api) - [Hire an Expert](https://olark.com/partners-directory) About - [Our Team](https://olark.com/about) - [Our Values](https://olark.com/values) - [Become an Olarker](https://olark.com/jobs) Connect with us - [Speak: The Olark Blog](https://blog.olark.com) - [Our Guide to Remote Work](https://olark.com/tips-for-remote-managers-and-going-remote-guide) - [Become a Partner](https://olark.com/partners) - [Contact Us](https://olark.com/contact) - [Terms of Service](https://olark.com/tos) - [Privacy Policy](https://olark.com/privacy-policy) - [GDPR](https://olark.com/help/gdpr) - [Accessibility](https://olark.com/ada-accessible-live-chat) - [Statement of Action](https://blog.olark.com/statement-of-solidarity-and-action-for-black-lives-matter) {{ footer\_js() }} {{ js\_integration\_body\_end() }} {% if "hs-landing-page" in builtin\_body\_classes %} {% endif %} {% endif %} [Questions? 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