Today's guest post is by Jacob Baadsgaard, founder and CEO of Disruptive Advertising. Previously Jacob showed us how to create content specific proactive live chat prompts. Today he explains how to create proactive chat prompts specific to a PPC ad campaign.

Today's guest post is by Jacob Baadsgaard, founder and CEO of Disruptive Advertising.

Content marketing is a key component for any business that wants to generate more leads. It's the "Swiss Army Knife" of online marketing:

• Need better SEO rankings? Great content helps with that.
• Need better PPC performance? People love to click on and share great content.
• Want to nurture or grow your audience? Content marketing is great for that, too.

But…what if there was a way to help your content perform better? To get more conversions from all of that content you spend so many hours producing?