Olark Live Chat Blog

The Olark team of contributors share best practices on increasing sales and conversions, gathering marketing insights, and providing high quality customer support.

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eCommerce and Retail

The power of love: How to turn Valentine’s Day customers into lifelong customers

Today's post comes from our friends at BigCommerce, the all-in-one shopping cart software that helps you accept payments, grow sales, and builld a gorgeous website (and bonus: integrates with Olark Live Chat!). Check out our integration and learn more about BigCommerce here.  Are you still recovering from the whirlwind of 2016’s end-of-year holiday shopping sprees? Ready or not, here Valentine’s Day comes, and though it may not be as monumental in terms of driving revenue as Black Friday is, it’s still a huge opportunity for your online store.

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Sales and Conversions

Does live chat work? How to measure success analytically

When first starting with live chat for your website, there are a LOT of options for tools and platforms that you can use alongside chat to improve your customer experience. I mean, this article from Appcues shows you 60 different tools that will improve your customer experience, and that's just one article! In the fast-moving worlds of SaaS and ecommerce, it helps to focus on picking a CRM first. CRMs, Help Desks, and Knowledge Bases come in all shapes and sizes, so it's important to evaluate each option based on what will make make your business most successful. Doing so will make it easier for you to customize customer conversations, and analytically highlight the strengths and weaknesses of your communication channels. 

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Olark Essentials

The history of CRM software: How did we get here and where are we headed?

Happy New Year! In the past, we've talked about why it's important to connect live chat with a CRM: it helps keep sales leads and customer records in order; and will make future customer conversations more personalized, increasing the likelihood of closing a sale or keeping a customer. In short, a live chat CRM integration will help you achieve your business goals. If one of your resolutions this is to integrate with a CRM then it's best to start at the beginning, with a quick overview of the history of CRM software. In our increasingly over connected world, there are more opportunities for business people to develop relationships with prospects, customers and their influencers than ever before. Therein, however, lies a daunting challenge: how do businesses cut through the noise to effectively develop relationships with customers, prospects and their influencers that help them grow? How do you cut through the crowd to connect with the right customer? Advancements in Customer Relationship Management (CRM) software are helping us find answers to this question.

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Olark Essentials

How to reach Olark during the 2016 holidays

Can you believe that it's almost 2017?  At Olark we end each year with a reduced support schedule to give our entire team an opportunity to reflect and spend time with their families. Starting Monday, December 26 our team will be taking time away from the computer to join family and friends for the holiday season. Our regular support schedule will resume on Tuesday, January 3.

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Sales and Conversions

5 Marketing Tools That Will Get You More Sales Meetings (Hint: They Are All Free To Start)

Over on the Zapier blog, we were recently reminded to maximize taxible deductions by purchasing software subscriptions before the new year. Good advice to follow, but where should you invest your money?

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Olark Essentials

Now available for Olark: Front, the inbox for teams

We're coming to an end of a busy, busy year here at Olark Live Chat, but before we close the books on 2016, we have one more integration partner to add to our redesigned Integrations Portal. Today we're announcing that we've teamed up with Front to launch a native integration that makes it easy to access all of your customer conversations and messages in one place.

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