Now Chatting: The Olark Live Chat Blog

Advice and perspectives on live chat sales, customer service, and building human connections in a digital world.

Sales and Conversions, Olark Customers, eCommerce and Retail

Case Study: Using automated messages to boost ecommerce conversion rates

Sergio Aicardi is the proud owner of The Miami SEO Company and Mobility Scooters Direct. He has been an active blogger for several well-known marketing publications and was short listed in the US Search Awards 2 years in a row for Best PPC Campaign & Best SEO Campaign. In today’s post, he talks about how he’s used Olark Live Chat to improve conversion rates on the Mobility Scooters Direct website.  

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Olark Customers

How Reno Assistance uses Olark Live Chat to turn prospects into actual customers

Reno Assistance, a Canadian company that connects its customers with reliable contractors, sets itself apart from the competition by offering advice tailored to each customer’s unique needs. That individualized service starts with live chat software powered by Olark.

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Olark Customers

Behind the Olark: Cram Fighter

What does a support-heavy business do when its customer base booms and its customer service capacity is stretched to the limit?

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Olark Customers

Behind the Olark: Managing Addiction Treatment Processes with Live Chat

Almost all of us know someone who’s been affected by addiction or mental health issues. More than 20 million Americans over the age of 12 have a substance use disorder, and from 2002-2015, the drug overdose deaths in the U.S.more than doubled. (Source: Addiction Center)

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Olark Customers, eCommerce and Retail

8 Awesome Examples of Olark Live Chat on Squarespace

A few years ago, while chauffeuring me to the airport the Sunday after Thanksgiving, my mom casually suggested that I start a food blog. “You’d be such a hit!” she gushed. “We all loved your Piecaken!”

At my age, I like to think I’m immune to parental flattery, but I never did outgrow the longing for internet fame. So, I started exploring blog platforms. I didn’t need much—a rich text editor, simple photo formatting, and basic analytics so I could chart my rise to stardom.

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Olark Customers

Behind the Olark: Kit Out My Office

How live chat helped this British company extend from manufacturing into eCommerce

Blue Spot had been manufacturing for years. They made office furniture, sold it to retailers, and had a deep understanding of their competitive landscape.

So when they decided to transform their company and create an ecommerce site that sold directly to customers, they knew how to separate themselves from the competition – use live chat.

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Olark Customers

Behind the Olark: How Collage.com uses live chat to hone their customer service and product positioning

Collage.com is a Michigan-based ecommerce company that makes it easy to create your own professional-quality custom photo products. They offer more than 50 products—such as books, blankets, t-shirts, calendars, and more—that anyone can customize simply by uploading their favorite photos.

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Olark Customers, eCommerce and Retail

Behind the Olark: Upper 90 Soccer

Olark customers often wonder—will adding another live chat agent to my team increase my sales? In a previous article, we talked to OnePageCRM about how they used data to justify hiring another agent. In this article, we talk to Ben Jata, Director of Operations at Upper 90 Soccer about the benefits he gained by adding just one new live chat agent.

How one Olark customer increased sales by adding more live chat agents

The old adage is, "Do what you love." Ben Jata loves soccer.

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Olark Customers

How ClickMechanic uses Olark Live Chat to take Guesswork Out of Auto Repairs

Bruce Springsteen once admitted, while introducing one of his many songs about car culture, “When I get under the hood, it’s like Alice lost in Wonderland. I don’t know about that stuff.” He is not alone. Much as people rely on cars for the majority of their daily travel, comprehensive (or even basic) knowledge of what goes on under the hood is in short supply.  

This, of course, is what fuels the auto repair industry. And while most auto shops recognize the long-term value of transparency and honesty, the negative perception of the typical auto mechanic endures: someone who leverages his expertise to swindle his customers by charging for nonexistent problems and egregiously marking up the costs of parts and labor.

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Olark Customers

[Case Study] How Upsie uses Olark to instill customer confidence at checkout

Clarence Bethea created Upsie because he wanted to make it easier for consumers to buy the right kind of warranty for their personal electronics. He also knows it's tricky to convince customers they need a warranty, so he started using Olark to address their sales objections at the right time...

With consumer electronics, the checkout is an important part of the customer experience. This is the point where the store gets one last upsell opportunity: the warranty. 

"Customers always, ALWAYS have a question about warranties. They want to protect their new purchase, but don't want to be tricked into purchasing an overpriced warranty," says Clarence Bethea, founder of Upsie. "In brick-and-mortar stores, customers only get to ask warranty questiosn when they're checking out, which might seem like a logical point to have that discussion, but in reality it's tough for both the consumer and the store employee fielding the question. The store employee at check out has intructions to keep the line moving, or might not have been trained on warranty questions, so the interaction is often rushed and doesn't instill confidence in the consumer. We knew we could improve that customer experience."  

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