Inbound Marketing Blog

Olark Live Chat Blog

Best practices on increasing sales and conversions, gathering marketing insights, and providing high quality customer support.

Ted Carmichael

Ted Carmichael writes about eCommerce and everything else. He lives on a hill in LA and battles wild peacocks with a water gun.

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Olark Customers

Behind the Olark: Kit Out My Office

How live chat helped this British company extend from manufacturing into eCommerce Blue Spot had been manufacturing for years. They made office furniture, sold it to retailers, and had a deep understanding of their competitive landscape. So when they decided to transform their company and create an ecommerce site that sold directly to customers, they knew how to separate themselves from the competition – use live chat.

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Olark Customers  |  eCommerce and Retail

Behind the Olark: Upper 90 Soccer

Olark customers often wonder—will adding another live chat agent to my team increase my sales? In a previous article, we talked to OnePageCRM about how they used data to justify hiring another agent. In this article, we talk to Ben Jata, Director of Operations at Upper 90 Soccer about the benefits he gained by adding just one new live chat agent. How one Olark customer increased sales by adding more live chat agents The old adage is, "Do what you love." Ben Jata loves soccer.

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eCommerce and Retail

Are chatbots useful? A narrative of adventures in the seas of eCommerce

When last we heard from our intrepid traveler Ted, he was wandering the brave new world of chatbots in search of a pair of pants. Ted's first adventure took him to a few different platforms and bots, and while he ALMOST succeeded in buying pants using only chatbots, he ultimately came home empty handed. Not to be deterred, Ted has once again ventured forth from the realm of humans to see if the chatbots are any more helpful...

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Sales and Conversions

Are chatbots useful? An eCommerce quest to buy pants

For too long, I ignored my closet. My pants situation was dire. Crotches were torn, knees were ripped, and I was bereft of any pants but for a single pair of jeans and one pair of khakis. Yet all was not lost.

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