Inbound Marketing Blog

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The Olark team of contributors share best practices on increasing sales and conversions, gathering marketing insights, and providing high quality customer support.

Ted Carmichael

Ted Carmichael writes about eCommerce and everything else. He lives on a hill in LA and battles wild peacocks with a water gun.

Blog Feature

eCommerce and Retail

Are chatbots useful? A narrative of adventures in the seas of eCommerce

When last we heard from our intrepid traveler Ted, he was wandering the brave new world of chatbots in search of a pair of pants. Ted's first adventure took him to a few different platforms and bots, and while he ALMOST succeeded in buying pants using only chatbots, he ultimately came home empty handed. Not to be deterred, Ted has once again ventured forth from the realm of humans to see if the chatbots are any more helpful...

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Blog Feature

Sales and Conversions

Are chatbots useful? An eCommerce quest to buy pants

For too long, I ignored my closet. My pants situation was dire. Crotches were torn, knees were ripped, and I was bereft of any pants but for a single pair of jeans and one pair of khakis. Yet all was not lost.

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