An essential part of of any digital strategy, content marketing is the elusive unicorn for most small businesses. Today Pete Rawlings, of This is Neat shares his opinions on how effective writing, great design, and live chat all combine to create the perfect content marketing experience.
What I’ve learned journeying from the Olark support department to our engineering team in 22 months.
This is the fourth post in Rhoda’s Tips from a Farmer series. Read her first post on working smarter, not harder, her second on Prioritizing like a farmer, and third on Getting Help.
Does the very mention of the “GDPR” — General Data Privacy Regulation — make you want to run screaming for the hills? We hear you!
Running a small business is just like running any other business, right?
Er, well, not always. We get it — Olark is a small, bootstrapped company, so we know that while working with a small team can be incredibly rewarding, it’s also quite challenging at times.
One of the best things about selling online is the opportunity to reach prospective customers anywhere in the world. But if you’re attracting a global audience (yay!), you’ll likely find yourself fielding questions and requests in multiple languages, many of which your chat team doesn’t speak (hrrm).
Self care is a critical component of mental health. Because it’s so important, we’ve put the value of Chill at the top of our list of values. The wonderful thing about caring for yourself is that you get to choose what works best for you!
If you work in sales or support, you know the importance of empathizing with your customers and leads. You may also be familiar with that fatigued feeling at the end of the day (or sometimes by 9am!) of expending all your empathy on others and having very little left for yourself. Building a simple kit based on the 5 senses will help you recover and prepare for the next interaction before you can calculate the cost of a 2 week trip to Bali.
The myths
When I tell people I work from home, I usually get one of a few skeptical reactions:
This is the third post in Rhoda’s Tips from a Farmer series. Read her first post on working smarter, not harder, and her second on Prioritizing like a farmer.