Inbound Marketing Blog

Olark Live Chat Blog

Best practices on increasing sales and conversions, gathering marketing insights, and providing high quality customer support.

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Olark Essentials  |  Sales and Conversions

How to integrate Salesforce and Olark Live Chat

For most small businesses, getting data isn't the problem. Pageviews, sessions, opens, likes, shares, conversions, chat volume - data, and the tools to gather it, are all around us. The challenge is making data and analytics actionable.

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Sales and Conversions

Make Your Business Human: Relatable Writing

Today's guest post comes from Brad Shorr, Director of Content Strategy at Straight North, an Internet marketing company in Chicago that provides SEO, PPC and web design services. Want your website and marketing content to produce more sales? You need to write like a human to make that happen.

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Sales and Conversions

5 benefits of using a simple CRM

What's a CRM? When we use the term it typically means a customer relationship management (CRM) platform - a piece of software that makes it easy to get an at-a-glance view of every interaction a customer has with your business. (Read more about CRMs here.) CRM platforms range in complexity, from Salesforce which comes with lots of sophisticated features to categorize and track interactions, to platforms that are straightforward and simple.  If you're using live chat software on your website, start by integrating it with a simple CRM. This is the easiest way to ensure customer conversations are shared across your entire organization, and to understand what features you actually need.

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Sales and Conversions

5 Affordable DIY Digital Business Solutions

Today's guest post comes from Ashley Dull, Finance Editor at Digital Brands, Inc., where she oversees content published on CardRates.com and BadCredit.org. Ashley works closely with industry leaders and experts in all sectors of business and finance to develop authoritative guides, news, and advice articles with regards to audience interest. Today she's sharing some of the most helpful tools she's seen used by small- to mid-sized businesses...

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Sales and Conversions

What we learned at ConversionXL Live

For me - ConversionXL Live is the best conference we attend all year. More intimate than Hubspot's INBOUND conference, the true power of ConversionXL Live isn't in the sessions we attend, but the connections we make over meals, coffee, cornhole, playing Super Mario Bros., gigantic Jenga, karaoke, brewery visits, or any number of other fun activities featured at the conference.

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Sales and Conversions

Kick Your Small Business Website's Sales into High Gear with These 6 Tools

Today's guest post comes from Nathan Oulman, CEO of DailyHosting.net. Nate spends a lot of time reviewing and writing about martech software and how it can affect an organization's bottom line. In this roundup, he shares some of his favorite tools for jumpstarting lead gen in your sales funnel...

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