Inbound Marketing Blog

Olark Live Chat Blog

Best practices on increasing sales and conversions, gathering marketing insights, and providing high quality customer support.

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Sales and Conversions

5 benefits of using a simple CRM

What's a CRM? When we use the term it typically means a customer relationship management (CRM) platform - a piece of software that makes it easy to get an at-a-glance view of every interaction a customer has with your business. (Read more about CRMs here.) CRM platforms range in complexity, from Salesforce which comes with lots of sophisticated features to categorize and track interactions, to platforms that are straightforward and simple.  If you're using live chat software on your website, start by integrating it with a simple CRM. This is the easiest way to ensure customer conversations are shared across your entire organization, and to understand what features you actually need.

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Sales and Conversions

5 Affordable DIY Digital Business Solutions

Today's guest post comes from Ashley Dull, Finance Editor at Digital Brands, Inc., where she oversees content published on CardRates.com and BadCredit.org. Ashley works closely with industry leaders and experts in all sectors of business and finance to develop authoritative guides, news, and advice articles with regards to audience interest. Today she's sharing some of the most helpful tools she's seen used by small- to mid-sized businesses...

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Sales and Conversions

What we learned at ConversionXL Live

For me - ConversionXL Live is the best conference we attend all year. More intimate than Hubspot's INBOUND conference, the true power of ConversionXL Live isn't in the sessions we attend, but the connections we make over meals, coffee, cornhole, playing Super Mario Bros., gigantic Jenga, karaoke, brewery visits, or any number of other fun activities featured at the conference.

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Sales and Conversions

Kick Your Small Business Website's Sales into High Gear with These 6 Tools

Today's guest post comes from Nathan Oulman, CEO of DailyHosting.net. Nate spends a lot of time reviewing and writing about martech software and how it can affect an organization's bottom line. In this roundup, he shares some of his favorite tools for jumpstarting lead gen in your sales funnel...

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Sales and Conversions

Where does live chat fit in the sales funnel?

Maintaining consistency and immediacy when faced with a question like, "How are you better than your competitor?" can be tricky for anyone. Even more so when that question comes in over live chat. So we came up with a system to use Olark Shortcuts to help our team respond, and wanted to share it with your team. And if you try it, we'll buy you pizza...

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Sales and Conversions

Does live chat work? How to measure success analytically

When first starting with live chat for your website, there are a LOT of options for tools and platforms that you can use alongside chat to improve your customer experience. I mean, this article from Appcues shows you 60 different tools that will improve your customer experience, and that's just one article! In the fast-moving worlds of SaaS and ecommerce, it helps to focus on picking a CRM first. CRMs, Help Desks, and Knowledge Bases come in all shapes and sizes, so it's important to evaluate each option based on what will make make your business most successful. Doing so will make it easier for you to customize customer conversations, and analytically highlight the strengths and weaknesses of your communication channels. 

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