Now Chatting: The Olark Live Chat Blog

Advice and perspectives on live chat sales, customer service, and building human connections in a digital world.

Sales and Conversions, Olark Essentials, Chat Tips

New: Save customer insights — and put ‘em to work! — with Notes

Every time you interact with a lead or customer on chat, you learn something new about their goals, preferences, and priorities. From the seemingly minor (e.g., shipping preferences) to the sales and marketing “jackpot” (e.g., a detailed summary of a customer’s motivations for using your product), quick access to customer information can be a game-changer for growing your business…

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Sales and Conversions, Olark Customers, eCommerce and Retail

Case Study: Using automated messages to boost ecommerce conversion rates

Sergio Aicardi is the proud owner of The Miami SEO Company and Mobility Scooters Direct. He has been an active blogger for several well-known marketing publications and was short listed in the US Search Awards 2 years in a row for Best PPC Campaign & Best SEO Campaign. In today’s post, he talks about how he’s used Olark Live Chat to improve conversion rates on the Mobility Scooters Direct website.  

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Sales and Conversions, eCommerce and Retail

How to Combine Effective Writing, Great Design, and Live Chat for the Perfect Content Marketing Strategy

An essential part of of any digital strategy, content marketing is the elusive unicorn for most small businesses. Today Pete Rawlings, of This is Neat shares his opinions on how effective writing, great design, and live chat all combine to create the perfect content marketing experience.

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Sales and Conversions, Customer Support, Olark Essentials, Chat Tips

New! Capture leads and sales from around the world with the Live Chat Translation PowerUp.

One of the best things about selling online is the opportunity to reach prospective customers anywhere in the world. But if you’re attracting a global audience (yay!), you’ll likely find yourself fielding questions and requests in multiple languages, many of which your chat team doesn’t speak (hrrm).  

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Sales and Conversions, eCommerce and Retail

A guide to choosing the perfect WordPress theme

Today's guest post comes from ThemeXpert founder and CEO Parvez Akther. ThemeXpert is a bootstrapped startup that has grown to provide WordPress and Joomla templates and extensions for more than 55,000 clients around the world.

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Sales and Conversions

New Visitor Insights PowerUps — doing your live chat sales homework since 2018

If you work in sales, you already understand the importance of doing your homework. A quick LinkedIn search, or a little browsing on a company website, can tell you so much about what someone’s interested in and how they might benefit from your product.

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Sales and Conversions, Olark Essentials

How to integrate Salesforce and Olark Live Chat

For most small businesses, getting data isn't the problem.

Pageviews, sessions, opens, likes, shares, conversions, chat volume - data, and the tools to gather it, are all around us. The challenge is making data and analytics actionable.

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Sales and Conversions

Make Your Business Human: Relatable Writing

Today's guest post comes from Brad Shorr, Director of Content Strategy at Straight North, an Internet marketing company in Chicago that provides SEO, PPC and web design services.

Want your website and marketing content to produce more sales?

You need to write like a human to make that happen.

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Sales and Conversions

5 benefits of using a simple CRM

What's a CRM? When we use the term it typically means a customer relationship management (CRM) platform - a piece of software that makes it easy to get an at-a-glance view of every interaction a customer has with your business. (Read more about CRMs here.)

CRM platforms range in complexity, from Salesforce which comes with lots of sophisticated features to categorize and track interactions, to platforms that are straightforward and simple. 

If you're using live chat software on your website, start by integrating it with a simple CRM. This is the easiest way to ensure customer conversations are shared across your entire organization, and to understand what features you actually need.

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Sales and Conversions

5 Affordable DIY Digital Business Solutions

Today's guest post comes from Ashley Dull, Finance Editor at Digital Brands, Inc., where she oversees content published on CardRates.com and BadCredit.org. Ashley works closely with industry leaders and experts in all sectors of business and finance to develop authoritative guides, news, and advice articles with regards to audience interest. Today she's sharing some of the most helpful tools she's seen used by small- to mid-sized businesses...

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