Now Chatting: The Olark Live Chat Blog

Advice and perspectives on live chat sales, customer service, and building human connections in a digital world.

Sales and Conversions

4 Tips for Selling to a Multilingual Audience

While English once dominated the internet, it's now the preferred language of barely a quarter of the online population. As of December 2017, just 25.4 percent of internet users spoke English as their primary language; 19.3 percent spoke Chinese, 8.1 percent spoke Spanish, and 5.3 percent preferred Arabic.

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Sales and Conversions

Should you use machine translation to talk to your non-English-Speaking customers? We think yes!

A few years ago, a colleague turned me on to a pretty fun procrastination game — type a few English sentences into Google Translate, translate them into another language, translate the result back to English...and repeat. It only took a few cycles to end up with a hysterically garbled mess.

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Sales and Conversions

How to make live chat part of your social selling strategy

What is social selling?

You probably already know that your target customers hang out on social sites — whether it's a Facebook group for runners (who might buy your shorts!), a LinkedIn community for small business owners (who might buy your software!), or even a Quora thread about sticky IT issues (solution: your professional IT services). You may even have closed a sale by joining a group and weighing in on a question or two. But did you know there's a name for that?

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Olark Essentials, Sales and Conversions, Chat Tips

New: Save customer insights — and put ‘em to work! — with Notes

Every time you interact with a lead or customer on chat, you learn something new about their goals, preferences, and priorities. From the seemingly minor (e.g., shipping preferences) to the sales and marketing “jackpot” (e.g., a detailed summary of a customer’s motivations for using your product), quick access to customer information can be a game-changer for growing your business…

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eCommerce and Retail, Sales and Conversions, Olark Customers

Case Study: Using automated messages to boost ecommerce conversion rates

Sergio Aicardi is the proud owner of The Miami SEO Company and Mobility Scooters Direct. He has been an active blogger for several well-known marketing publications and was short listed in the US Search Awards 2 years in a row for Best PPC Campaign & Best SEO Campaign. In today’s post, he talks about how he’s used Olark Live Chat to improve conversion rates on the Mobility Scooters Direct website.  

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eCommerce and Retail, Sales and Conversions

How to Combine Effective Writing, Great Design, and Live Chat for the Perfect Content Marketing Strategy

An essential part of of any digital strategy, content marketing is the elusive unicorn for most small businesses. Today Pete Rawlings, of This is Neat shares his opinions on how effective writing, great design, and live chat all combine to create the perfect content marketing experience.

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Chat Tips, Sales and Conversions, Customer Support, Olark Essentials

New! Capture leads and sales from around the world with the Live Chat Translation PowerUp.

One of the best things about selling online is the opportunity to reach prospective customers anywhere in the world. But if you’re attracting a global audience (yay!), you’ll likely find yourself fielding questions and requests in multiple languages, many of which your chat team doesn’t speak (hrrm).  

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eCommerce and Retail, Sales and Conversions

A guide to choosing the perfect WordPress theme

Today's guest post comes from ThemeXpert founder and CEO Parvez Akther. ThemeXpert is a bootstrapped startup that has grown to provide WordPress and Joomla templates and extensions for more than 55,000 clients around the world.

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Sales and Conversions

New Visitor Insights PowerUps — doing your live chat sales homework since 2018

If you work in sales, you already understand the importance of doing your homework. A quick LinkedIn search, or a little browsing on a company website, can tell you so much about what someone’s interested in and how they might benefit from your product.

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Olark Essentials, Sales and Conversions

How to integrate Salesforce and Olark Live Chat

For most small businesses, getting data isn't the problem.

Pageviews, sessions, opens, likes, shares, conversions, chat volume - data, and the tools to gather it, are all around us. The challenge is making data and analytics actionable.

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