--- title: Speak by Olark | Sales and Conversions description: Sales and Conversions | Tips on live chat sales, customer service, and building human connections from one of the Internet’s top live chat providers. --- - [Interested in live chat? Check out Olark.](https://www.olark.com/) [![Speak: A Blog by Olark](https://blog.olark.com/hubfs/speak-logo-300-01.png "Speak: A Blog by Olark")](https://blog.olark.com) [![featured image](https://blog.olark.com/hs-fs/hubfs/milling-drill-cutting-tools.jpg?width=840&height=460&name=milling-drill-cutting-tools.jpg)](https://blog.olark.com/industrial-service-businesses-live-chat) ## [How 6 Industrial Service Businesses Grow with Live Chat](https://blog.olark.com/industrial-service-businesses-live-chat) By [Kaitlin Lee](https://blog.olark.com/author/kaitlin-lee) "Everybody’s trying to make a lasting impression. A prospect’s first impression might be your website." - Samantha Hudeck, Manager of Administrative Services, FeneTech Today's B2B buyers are browsing websites before picking up the phone, and [a staggering 64% of US consumers feel that companies have lost touch with the human element](https://www.pwc.com/us/en/advisory-services/publications/consumer-intelligence-series/pwc-consumer-intelligence-series-customer-experience.pdf) of customer experience.  [Read More](https://blog.olark.com/industrial-service-businesses-live-chat) [![featured image](https://blog.olark.com/hs-fs/hubfs/Screen%20Shot%202022-02-14%20at%201.21.50%20PM-1.png?width=840&height=460&name=Screen%20Shot%202022-02-14%20at%201.21.50%20PM-1.png)](https://blog.olark.com/salesforce-and-olark-integration-use-cases) ## [Salesforce and Olark Live Chat Integration: Tips & Use Cases](https://blog.olark.com/salesforce-and-olark-integration-use-cases) By [Rhi Davis](https://blog.olark.com/author/rhienn-davis) A lot of organizations tell us that their Salesforce CRM is their source of truth. “If it’s not in Salesforce, it didn’t happen.” Unfortunately, some organizations don’t have a Salesforce integration with their live chat platform, so not all of the truth actually gets back into their system. [Read More](https://blog.olark.com/salesforce-and-olark-integration-use-cases) [![featured image](https://blog.olark.com/hs-fs/hubfs/DBSync%20live%20chat%20homepage%20Olark%20Drupal.png?width=840&height=460&name=DBSync%20live%20chat%20homepage%20Olark%20Drupal.png)](https://blog.olark.com/olark-live-chat-drupal) ## [7 Winning Examples of Olark Live Chat on Drupal Websites](https://blog.olark.com/olark-live-chat-drupal) By [Kerry Vineberg](https://blog.olark.com/author/kerry-vineberg) Live chat and business-to-business (B2B) companies haven’t been friends as long as other sectors like business-to-consumer (B2C). At my last B2B company, we had our quote forms and email support. And we went on Twitter if we wanted to be \*really\* fast at responding!  [Read More](https://blog.olark.com/olark-live-chat-drupal) [![featured image](https://blog.olark.com/hs-fs/hubfs/live-chat-WordPress.jpg?width=840&height=460&name=live-chat-WordPress.jpg)](https://blog.olark.com/8-businesses-live-chat-wordpress) ## [8 Businesses Thriving with Live Chat on WordPress](https://blog.olark.com/8-businesses-live-chat-wordpress) By [Kerry Vineberg](https://blog.olark.com/author/kerry-vineberg) I love sending long, breezy emails to friends. But I’ve been busier than ever these days and find myself texting a lot, while emails sit untouched. I know I’m not alone. You’re probably saying, “Yeah, welcome to the 21st century!”  This move towards speed and low-friction communication is a huge trend, especially among my generation, Millennials (and Gen Z).  [Read More](https://blog.olark.com/8-businesses-live-chat-wordpress) [![featured image](https://blog.olark.com/hs-fs/hubfs/holiday-box.png?width=840&height=460&name=holiday-box.png)](https://blog.olark.com/small-business-at-the-holidays-4-ways-to-optimize-your-website-and-marketing-for-higher-sales) ## [Small business at the holidays: 4 ways to boost your online sales this season](https://blog.olark.com/small-business-at-the-holidays-4-ways-to-optimize-your-website-and-marketing-for-higher-sales) By [Maria Waida](https://blog.olark.com/author/maria-waida) If you own a small business, the holidays are an exciting time. The National Retail Federation says we can expect to see overall holiday sales increase by as much as [4.2%](https://nrf.com/media-center/press-releases/nrf-forecasts-holiday-sales-will-grow-between-38-and-42-percent) this year, thanks to job growth and higher average wages. That means shoppers are ready to spend more — you don't need to rely on sales, discounts, and promotions to meet your holiday sales goals. Instead, you can focus on streamlining online purchases with a quick website tune-up.  [Read More](https://blog.olark.com/small-business-at-the-holidays-4-ways-to-optimize-your-website-and-marketing-for-higher-sales) [![featured image](https://blog.olark.com/hs-fs/hubfs/globe.jpeg?width=840&height=460&name=globe.jpeg)](https://blog.olark.com/4-tips-for-selling-to-a-multilingual-audience) ## [4 Tips for Selling to Multilingual Customers](https://blog.olark.com/4-tips-for-selling-to-a-multilingual-audience) By [Kate Urban](https://blog.olark.com/author/kate-urban) While English once dominated the internet, it's now the preferred language of barely a quarter of the online population at just just 25.2 percent. As of April 2019, 19.3 percent spoke Chinese, 7.9 percent spoke Spanish, and 5.2 percent preferred Arabic. If you're selling online and catering only to English speakers, you might be missing out on a lot of potential sales. Fortunately, with a little technology and a few general communication skills, you can expand into a multilingual market without breaking the bank. [Read More](https://blog.olark.com/4-tips-for-selling-to-a-multilingual-audience) [![featured image](https://blog.olark.com/hs-fs/hubfs/robot.jpeg?width=840&height=460&name=robot.jpeg)](https://blog.olark.com/should-you-use-machine-translation) ## [Should you use machine translation to talk to your customers ?](https://blog.olark.com/should-you-use-machine-translation) By [Kate Urban](https://blog.olark.com/author/kate-urban) A few years ago, a colleague turned me on to a pretty fun procrastination game — type a few English sentences into Google Translate, translate them into another language, translate the result back to English...and repeat. It only took a few cycles to end up with a hysterically garbled mess. [Read More](https://blog.olark.com/should-you-use-machine-translation) [![featured image](https://blog.olark.com/hs-fs/hubfs/f-live.jpeg?width=840&height=460&name=f-live.jpeg)](https://blog.olark.com/how-to-make-live-chat-part-of-your-social-selling-strategy) ## [How to make live chat part of your social selling strategy](https://blog.olark.com/how-to-make-live-chat-part-of-your-social-selling-strategy) By [Kate Urban](https://blog.olark.com/author/kate-urban) ## What is social selling? You probably already know that your target customers hang out on social sites — whether it's a Facebook group for runners (who might buy your shorts!), a LinkedIn community for small business owners (who might buy your software!), or even a Quora thread about sticky IT issues (solution: your professional IT services). You may even have closed a sale by joining a group and weighing in on a question or two. But did you know there's a name for that? [Read More](https://blog.olark.com/how-to-make-live-chat-part-of-your-social-selling-strategy) [![featured image](https://blog.olark.com/hs-fs/hubfs/notes-1.png?width=840&height=460&name=notes-1.png)](https://blog.olark.com/save-customer-insights-with-notes) ## [New: Save customer insights — and put ‘em to work! — with Notes](https://blog.olark.com/save-customer-insights-with-notes) By [Kate Urban](https://blog.olark.com/author/kate-urban) Every time you interact with a lead or customer on chat, you learn something new about their goals, preferences, and priorities. From the seemingly minor (e.g., shipping preferences) to the sales and marketing “jackpot” (e.g., a detailed summary of a customer’s motivations for using your product), **quick access to customer information can be a game-changer for growing your business…** [Read More](https://blog.olark.com/save-customer-insights-with-notes) [![featured image](https://blog.olark.com/hs-fs/hubfs/hello-welcome.jpg?width=840&height=460&name=hello-welcome.jpg)](https://blog.olark.com/automated-messages-boost-ecommerce-conversion-rates) ## [Case Study: Using automated messages to boost ecommerce conversion rates](https://blog.olark.com/automated-messages-boost-ecommerce-conversion-rates) By [Sergio Aicardi](https://blog.olark.com/author/sergio-aicardi) *Sergio Aicardi is the proud owner of The Miami SEO Company and Mobility Scooters Direct. He has been an active blogger for several well-known marketing publications and was short listed in the US Search Awards 2 years in a row for Best PPC Campaign & Best SEO Campaign. In today’s post, he talks about how he’s used Olark Live Chat to improve conversion rates on the Mobility Scooters Direct website.  * [Read More](https://blog.olark.com/automated-messages-boost-ecommerce-conversion-rates) [All posts](https://blog.olark.com/all) [Next](https://blog.olark.com/topic/sales-and-conversions/page/2) [![Olark logo](https://blog.olark.com/hubfs/assets/logos/Olark-logo-navy.svg)](https://blog.olark.com/) - [Facebook](https://www.facebook.com/olarklivechat/) - [Twitter](https://twitter.com/olark) - [Instagram](https://www.instagram.com/olarklivechat/) - [LinkedIn](https://www.linkedin.com/company/469764/) ## Product - [Pricing](https://olark.com/pricing) - [Chatbots](https://olark.com/chatbot-copilot) - [Features](https://olark.com/features) - [Integrations](https://olark.com/integrations) - [Product Tour](https://olark.com/product-tour) - [Case Studies](https://olark.com/case-studies) ## Support - [FAQ](https://olark.com/faq) - [Help Center](https://olark.com/help) - [Getting Started](https://olark.com/help/getting-started) - [Troubleshooting](https://olark.com/categories/tool-tip) - [JavaScript API](https://olark.com/api) ## About - [Our Team](https://olark.com/about) - [Our Values](https://olark.com/values) - [Become an Olarker](https://olark.com/jobs) ## Connect with us - [Speak: The Olark Blog](https://blog.olark.com) - [Our Guide to Remote Work](https://olark.com/tips-for-remote-managers-and-going-remote-guide) - [Become a Partner](https://olark.com/partners) - [Contact Us](https://olark.com/contact) - [Terms of Service](https://olark.com/tos) - [Privacy Policy](https://olark.com/privacy-policy) - [GDPR](https://olark.com/help/gdpr) - [Accessibility](https://olark.com/ada-accessible-live-chat) - [Statement of Action](https://blog.olark.com/statement-of-solidarity-and-action-for-black-lives-matter) [![Olark logo](https://blog.olark.com/hubfs/assets/logos/Olark-logo-navy.svg)](https://blog.olark.com/) - [Facebook](https://www.facebook.com/olarklivechat/) - [Twitter](https://twitter.com/olark) - [Instagram](https://www.instagram.com/olarklivechat/) - [LinkedIn](https://www.linkedin.com/company/469764/) Product - [Pricing](https://olark.com/pricing) - [Chatbots](https://olark.com/chatbot-copilot) - [Features](https://olark.com/features) - [Integrations](https://olark.com/integrations) - [Product Tour](https://olark.com/product-tour) - [Case Studies](https://olark.com/case-studies) Support - [FAQ](https://olark.com/faq) - [Help Center](https://olark.com/help) - [Getting Started](https://olark.com/help/getting-started) - [Troubleshooting](https://olark.com/categories/tool-tip) - [JavaScript API](https://olark.com/api) - [Hire an Expert](https://olark.com/partners-directory) About - [Our Team](https://olark.com/about) - [Our Values](https://olark.com/values) - [Become an Olarker](https://olark.com/jobs) Connect with us - [Speak: The Olark Blog](https://blog.olark.com) - [Our Guide to Remote Work](https://olark.com/tips-for-remote-managers-and-going-remote-guide) - [Become a Partner](https://olark.com/partners) - [Contact Us](https://olark.com/contact) - [Terms of Service](https://olark.com/tos) - [Privacy Policy](https://olark.com/privacy-policy) - [GDPR](https://olark.com/help/gdpr) - [Accessibility](https://olark.com/ada-accessible-live-chat) - [Statement of Action](https://blog.olark.com/statement-of-solidarity-and-action-for-black-lives-matter) {{ footer\_js() }} {{ js\_integration\_body\_end() }} {% if "hs-landing-page" in builtin\_body\_classes %} {% endif %} {% endif %} [Questions? 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