Live chat and business-to-business (B2B) companies haven’t been friends as long as other sectors like business-to-consumer (B2C). At my last B2B company, we had our quote forms and email support. And we went on Twitter if we wanted to be *really* fast at responding!
I love sending long, breezy emails to friends. But I’ve been busier than ever these days and find myself texting a lot, while emails sit untouched. I know I’m not alone. You’re probably saying, “Yeah, welcome to the 21st century!”
This move towards speed and low-friction communication is a huge trend, especially among my generation, Millennials (and Gen Z).
If you own a small business, the holidays are an exciting time. The National Retail Federation says we can expect to see overall holiday sales increase by as much as 4.2% this year, thanks to job growth and higher average wages. That means shoppers are ready to spend more — you don't need to rely on sales, discounts, and promotions to meet your holiday sales goals. Instead, you can focus on streamlining online purchases with a quick website tune-up.
While English once dominated the internet, it's now the preferred language of barely a quarter of the online population at just just 25.2 percent. As of April 2019, 19.3 percent spoke Chinese, 7.9 percent spoke Spanish, and 5.2 percent preferred Arabic.
If you're selling online and catering only to English speakers, you might be missing out on a lot of potential sales. Fortunately, with a little technology and a few general communication skills, you can expand into a multilingual market without breaking the bank.
A few years ago, a colleague turned me on to a pretty fun procrastination game — type a few English sentences into Google Translate, translate them into another language, translate the result back to English...and repeat. It only took a few cycles to end up with a hysterically garbled mess.
What is social selling?
You probably already know that your target customers hang out on social sites — whether it's a Facebook group for runners (who might buy your shorts!), a LinkedIn community for small business owners (who might buy your software!), or even a Quora thread about sticky IT issues (solution: your professional IT services). You may even have closed a sale by joining a group and weighing in on a question or two. But did you know there's a name for that?
Every time you interact with a lead or customer on chat, you learn something new about their goals, preferences, and priorities. From the seemingly minor (e.g., shipping preferences) to the sales and marketing “jackpot” (e.g., a detailed summary of a customer’s motivations for using your product), quick access to customer information can be a game-changer for growing your business…
Sergio Aicardi is the proud owner of The Miami SEO Company and Mobility Scooters Direct. He has been an active blogger for several well-known marketing publications and was short listed in the US Search Awards 2 years in a row for Best PPC Campaign & Best SEO Campaign. In today’s post, he talks about how he’s used Olark Live Chat to improve conversion rates on the Mobility Scooters Direct website.
An essential part of of any digital strategy, content marketing is the elusive unicorn for most small businesses. Today Pete Rawlings, of This is Neat shares his opinions on how effective writing, great design, and live chat all combine to create the perfect content marketing experience.
One of the best things about selling online is the opportunity to reach prospective customers anywhere in the world. But if you’re attracting a global audience (yay!), you’ll likely find yourself fielding questions and requests in multiple languages, many of which your chat team doesn’t speak (hrrm).