Today's article comes from Tim Parry, who's been covering the retail and eCommerce industry for the last 10+ years now. Last month, Tim attended the retail industry's largest tradeshow and returned with some observations on how SMBs can apply lessons learned by the world's largest retailers...

Today's post comes from our friends at BigCommerce, the all-in-one shopping cart software that helps you accept payments, grow sales, and builld a gorgeous website (and bonus: integrates with Olark Live Chat!). Check out our integration and learn more about BigCommerce here. 

Are you still recovering from the whirlwind of 2016’s end-of-year holiday shopping sprees? Ready or not, here Valentine’s Day comes, and though it may not be as monumental in terms of driving revenue as Black Friday is, it’s still a huge opportunity for your online store.

Being 'human' is having a moment right now in the world of ecommerce marketing. 

After years of a full-on automation craze, and as the talk of chatbots heats up, savvy marketers realize we must be more personal in our customer communication. 

Now, instead of “SEO” and “automatic,” ecommerce managers are focused on terms like “customer experience strategy.”