There may have been 101 dalmatians, but did you also know there are 101 tactics you can try to increase conversions in your Shopify store? Jevin Maltais, editor of Ecommerce Growth Weekly and ownerof QuickJack Solutions, wrote a cracking article that lists those 101 tactics, which you can read here. The following is an excerpt of Jevin's article that highlights some of those tactics.

There are a myriad of ways to remedy an issue on your Shopify site, especially if sales aren't meeting expectations. But which best help increase conversions?

Today's guest post comes from Simon at Staff Squared who wrote to tell us how his team has used live chat to double the number of sign-ups for their app.

During our 10K customer campaign back in February, Nosh Detox chatted with us to say they'd closed a £1,000 sale on chat in one day. So I called Tevita Lesuma, Nosh Detox's business growth manager, to find out how they did it.

"Originally we thought it would be complicated to organize a chat service - that it was only for larger companies with an existing call center. That wasn't the case at all."

Photo by Patrick Hendry on Unsplash

"This is my first position in marketing, and I am the only one in my department, so it’s ALL on me to generate leads."

Sound familiar? If so, you're not alone. That quote is from Jessica Potter-Adkins, Director of Marketing & Communications for a national distributor of insurance products. Jessica and I met earlier this year at the ConversionXL Conference, where we discussed the challenges she was facing as a newly minted marketing director, and the benefits of live chat, a technology she had been eyeing for some time.

Last month I attended ConversionXL Live, where we spent three days talking about conversion rate optimization (CRO). It was a fascinating look at the latest trends in site design and the chance to connect with others who had the same question that I did: how do I increase conversions?

Today's guest post is from Angelica Valentine, Content Marketing Manager at Wiser. You can follow her on Twitter here: @AngelicaSaidSo.

Every retailer knows there are plenty of opportunities to maintain and even grow their sales after the holiday rush. January is a prime time to strengthen customer relationships and extend the life of those initial purchases or even inquiries that happened in late November and throughout December.

Retailers - before you pack up the tinsel and declare the holiday shopping season 'over,' it's a great time to stop and reflect on what worked and what didn't.

I was curious, so I asked some online retailers, "What lesson did you learn from this year's holiday shopping season? And what will you do differently in 2015 knowing what you know now?"

As the holiday shopping season is now upon us, I went to the Desk.com blog to share some insight on what parts of the purchasing process are most critical during the holiday shopping season.

You can read that article here. It's a topic that is near and dear to my heart.

Casper Sleep and BarkBox are superstars of the NYC online retail world. Both have had phenomenal success, building legions of evangelical customers and getting loads of press and accolades along the way.

We acquired a customer 30 minutes after we installed Olark. Here's how:

Pipemonk (formerly Zapstitch) is building a Cloud Data Integration platform. We automatically sync and transfer data between various cloud business apps. Today, we connect Shopify (eCommerce platform) and QuickBooks Online (financial software).

As an early stage startup, it is critical for us to learn from every user that signs up. We use Olark to provide live product support, get customers’ feedback, reviews and sometimes just exchange quick plain hellos :).