Inbound Marketing Blog

Olark Live Chat Blog

Best practices on increasing sales and conversions, gathering marketing insights, and providing high quality customer support.

Sarah Betts

Sarah is a Feels Herder at Olark where she focuses on understanding the customer experience. She lives in Oregon where she collects mason jars and manages a bustling house where the kids and the holes in the wall are mostly hers.

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Sarah Betts' Gender Equality Experiment on Live Chat

Gender in tech is definitely having a moment   Live Chat Gender Experiment Results by Olark live chat software for websites In the last year, many anecdotes of gender affecting support interactions, VC funding, and crushing companies public image have gone viral. These have all been fascinating stories, but personal stories nonetheless. There haven’t been many numbers shared behind the stories to show the true impact.

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Olark Essentials

Chat targeting tips and tricks: How to hit the bullseye with automated live chat rules

Do an unusual number of visitors bounce from your pricing or registration page? Have you noticed that people have a lot of questions about a particular section of your help center? Is there a page on your site that’s getting too busy with multiple calls to action—watch a video, sign up for a newsletter, and chat? Did you know...you could address all of those issues with automated chat rules?

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Customer Support

What happens at SupConf...gets posted on the Olark blog

[editor's note] The Olark team just got back from SupConf Seattle where we spent the days learning and the evenings hanging with our Support sisters and brothers. It was a lot - from the great food of Seattle, to the inspiring talks, the workshops, the coffee, the coffee, the coffee, the cof...you get it. They have good coffee in Seattle. As we start to mentally unpack it, we want to share what we learned. Peter shared a transcribed version of his AI talk on Medium. And today, Sarah a.k.a. "Betts" shares her key takeaways from SupConf...

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