Wade Foster is CEO of Zapier, the integration service that allows you to connect many web-based products and services easily.

At Zapier everyone does support as part of support driven development. As the CEO, I still spend at least 10% of my time each week doing support.

When I asked some cloud software companies about doing All Hands Support recently, ZenPayroll gave by far the most enthusiastic response. It was clear their whole team eagerly participated in talking to customers. Everyone wanted to talk about it.

Some people are born to greatness, some people achieve it through Herculean effort, and some strive their whole life and never obtain it.

In hiring great customer service teams, I've met of a few of the first case: the ones who you know fifteen seconds into the interview that they're getting a job offer and their own desk. And I've known a few that I would build a stone wall to keep them away from any interaction with the public.

But the million dollar question is; can greatness be taught? Is there a formula to get your team to that peak of greatness where you just know they are doing far more for your company's image and future beyond merely answering questions?

MoonClerk is an online payment system that allows non-programmers to use Stripe to accept recurring payments and one-time payments. Founder Dodd Caldwell and Gabe Cuevas have come up with some great ways to talk to customers with Olark.

A wise man once said, "what goes around comes around."

I've found that the same sentiment holds true for creating happiness and amazement for your customers. Everything we do to stun and amaze our customers comes back to us tenfold.

Okay, so you are signed up and ready to jump into All Hands Support Month along with the rest of your company. Ready to help provide stellar customer service and meet your customers directly.

Exciting. But it can be scary too. Say you're the CEO or the VP or marketing or a development engineer who's gonna chip in and do some chat shifts now that you have free operators for a month. You may be thinking,"What if I don't know the answer to some of the questions our customers will throw at me? Won't I look dumb or something?"

On September 11, 2013, we had the pleasure of hosting CUSTOMERELATE in San Francisco with the insightful Sophie Monroe of payment platform WePay and the ridiculously knowledgeable Kevin Hale, who built WuFoo before becoming a Y Combinator partner.

Along with Olark founder Matt Pizzimenti and Chief Storyteller Laure Parsons, and a very large cake, we had rousing discussion about talking to customers and what makes it work.