Laure Parsons

Laure Parsons
Laure is the Chief Storyteller at Olark. She drinks decaf like a badass.

Recent Posts

(Video) The Five Whys by Simon Ouderkirk at Customers FTW!

Check out this awesome talk by Simon Ouderkirk of Automattic about how to ask questions to get a better product. Based on the 5 Whys developed at Toyota in their heyday, this talk will make you think about how to approach problem-solving.

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(Video) Customer Support: A Game of Seconds

How can support up their game and get faster? At our recent event Customers FTW!, speaker Jordan Munson shares tools that make professional video hosting company Wistia's support work better.

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Femgineer: one woman transforming ideas into software

Poornima Vijayashanker is a software engineer and serial entrepreneur. She is the founder of Femgineer, an education company for tech professionals interested in entrepreneurship and leadership. She was the sole female engineer at Mint.com, which was acquired by Intuit in 2009. Post-acquisition, she decided to leave Mint and launched her own startup, BizeeBee, helping fitness studios and other membership based businesses across the world grow their business.

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Engineering customer service at WordPress.com

Andrew Spittle lives in downtown Portland and rarely sees the team of 100 he leads.

His team at Automattic, makers of WordPress.com among other products, is distributed all across the world. 

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(Video) How All Hands Support began at Olark

All Hands Support has become a cornerstone of culture at Olark. Every Olark employee does direct customer support on a regular basis. In this video, our founders discuss how the practice began and how it's impacted the growth of Olark to 10,000 customers.

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(Video) How we bootstrapped a 10,000 customer business

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How Rickshaw Bagworks delivers service online

Rickshaw Bagworks has been providing custom-made bags to San Francisco for many years. Their store is a colorful playground for bike fans and bag lovers alike. To bring their superlative customer service to their online store, Rickshaw uses Olark live chat to be available immediately.

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Happiness Hacking: Samuel Hulick of User Onboarding (part 2)

Nothing is more exciting to an entrepreneur than a new user, standing at the precipice, poised to convert. So much could go wrong at this moment. Will they put in their email address? Will they go to the next screen? Will they enter in payment information or share referrals? Is your product even right for this person?

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Happiness Hacking: Samuel Hulick of User Onboard

When I became Olark's Chief Storyteller, I became interested in the idea of "Happiness Hacking": trying to optimize your product and UX to create loyalty and deepen your relationship

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How two stars of online retail relate & elate with customers

 

Casper Sleep and BarkBox are superstars of the NYC online retail world. Both have had phenomenal success, building legions of evangelical customers and getting loads of press and accolades along the way.

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