Laure Parsons

Laure Parsons
Laure is the Chief Storyteller at Olark. She drinks decaf like a badass.

Recent Posts

Experiment to grow and gain value

A few weeks ago, I asked you to tell us about your experience working with customers to grow your relationship together. Not surprisingly, you had some excellent ideas.

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Customer success starts with being there when they need you

A few weeks ago we attended a "Customer Success" conference put on by one of our excellent customers, Gainsight.  There were lot of interesting talks, but my major takeaway was that successful companies invest in building longterm relationships with their existing customers.

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Take out your Earplugs! Building better product with All Hands Support

Olark Co-founder and Master of Customer Experience Roland Osborne delievered this talk about improving your product by getting your whole team involved with support. Apparently designers wearearphones quite frequently.

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Happiness Hacking: Lincoln Murphy's success is not a secret

Lincoln Murphy is Customer Success Evangelist at Gainsight and is driving thought-leadership in the areas of Customer Success Management, customer retention, churn mitigation, and expansion revenue. Since 2008, as Managing Director of Sixteen Ventures, Lincoln has helped 300+ SaaS companies rapidly improve customer acquisition and retention to create efficient engines of growth.

I wanted to find out how Lincoln looks at "Happiness Hacking": testing customer-service solutions and improving the product in direct response to customer feedback.

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All Hands Support: Zapier and SurveyGizmo

Wade Foster is CEO of Zapier, the integration service that allows you to connect many web-based products and services easily.

At Zapier everyone does support as part of support driven development. As the CEO, I still spend at least 10% of my time each week doing support.

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All Hands Support: Clearfit and Freshbooks

Freshbooks has developed a rather legendary reputation for their obsessive attention to customer experience.

They are the winner of multiple Stevie Awards for Best Front-Line Customer Service Team and have generated countless customer tweets remarking on their astonishing support. Mark MacLeod, Chief Corporate Development Officer shared:

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All Hands Support: ZenPayroll, Wildbit, and Chrometa

When I asked some cloud software companies about doing All Hands Support recently, ZenPayroll gave by far the most enthusiastic response. It was clear their whole team eagerly participated in talking to customers. Everyone wanted to talk about it.

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How CustomMade.com uses the !push command in Olark Live Chat

CustomMade + Olark: never pushy

Have you ever wished you could just make someone go exactly where you say? With Olark chat software, you can!

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Creative and Unexpected Ways to Olark

Lots of our customers use their Olark box to help visitors and make sales. Which is quite awesome! But some have come up with creative, innovative and thoughtful ways to Olark and bring new uses to the features we offer.

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How They Olark: Tips from Moonclerk and TicketDefenseLaw

MoonClerk is an online payment system that allows non-programmers to use Stripe to accept recurring payments and one-time payments. Founder Dodd Caldwell and Gabe Cuevas have come up with some great ways to talk to customers with Olark.

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