Today Richard Protheroe of Veeqo provides a few easy steps to optimize your Shopify store to capitalize on end of year sales.

From Thanksgiving right through to New Year's Eve, ecommerce retailers have as many as 10 big shopping days to prepare their store for. It’s no surprise then that sales for retailers in the months of November and December can equate to up to 40% of overall sales for the year.

Understandably it can be a very stressful time for store owners, but ultimately very rewarding. This is especially true for Shopify users who have a plethora of apps and add ons at their disposal to help increase sales, as well as some general ways to increase traffic and sales over this holiday period.