Now Chatting: The Olark Live Chat Blog

Advice and perspectives on live chat sales, customer service, and building human connections in a digital world.

Giles Adam Thomas

Giles teaches businesses and entrepreneurs how to increase their conversion rates and profits using conversion rate optimization, he’s a head mentor at Google Launchpad and blogs at
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Sales and Conversions

How to use transcripts to increase conversion rates and profits

Today's guest post from Giles Adam Thomas, CEO at Whole Design Studios, provides a step-by-step tutorial on how his team achieved a 176.33% conversion rate increase by studying chat transcripts and making simple website copy changes.

Photo by Lauren Peng on Unsplash

Many people believe conversion optimization is the same thing as A/B testing. This is incorrect.

Increasing leads, sales, and more importantly profits from your website and your business requires a focus on increasing your conversion rate.

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