Today's guest post from Giles Adam Thomas, CEO at Whole Design Studios, provides a step-by-step tutorial on how his team achieved a 176.33% conversion rate increase by studying chat transcripts and making simple website copy changes.

Photo by Lauren Peng on Unsplash

Many people believe conversion optimization is the same thing as A/B testing. This is incorrect.

Increasing leads, sales, and more importantly profits from your website and your business requires a focus on increasing your conversion rate.