Giles Adam Thomas

Giles teaches businesses and entrepreneurs how to increase their conversion rates and profits using conversion rate optimization, he’s a head mentor at Google Launchpad and blogs at

Recent Posts

How to use transcripts to increase conversion rates and profits

Today's guest post from Giles Adam Thomas, CEO at Whole Design Studios, provides a step-by-step tutorial on how his team achieved a 176.33% conversion rate increase by studying chat transcripts and making simple website copy changes.

Photo by Lauren Peng on Unsplash

Many people believe conversion optimization is the same thing as A/B testing. This is incorrect.

Increasing leads, sales, and more importantly profits from your website and your business requires a focus on increasing your conversion rate.

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