Brent Summers

Brent Summers
Brent Summers is the Director of Content Marketing at Segment, a customer data hub that simplifies analytics and makes consistent, complete data more accessible to product and marketing teams.

Recent Posts

3 Predictions for 2016: Technology Meets Customer Experience

Today’s guest post comes from Brent Summers who is the Director of Content Marketing at Segment

In reflecting on this past year, one of the most notable trends we saw was a focus on enhanced customer experiences. Most consumer experiences with brands begin passively, often online when friends share opinions about products and services over social media.

Once a consumer chooses to express their interest - a click, a like, a retweet, etc. - brands now have a plethora of active ways to escalate a 'passive' relationship, and that is the beginning of the 'customer experience.'

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