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All sorts of visitors see your site each day. Some might check out your service, visit a few pages… and hopefully even sign up and become a customer. All of your favorite analytics software can show you these visitors with numbers and graphs, but what about the actual people behind those numbers?
Getting a better perspective on visitors
We’ve mentioned in the past that Olark shows real-time context about your visitors, right from your buddy list. To cover some basics, we show you the approximate location where your visitor comes from:
…but location may not be the most important piece of context about your visitors. What are their names? Are they existing customers? Were they referred from an ad campaign? Did they land on your payment page previously? This is information that you might have access to, but you don’t have a way of viewing it easily in real-time. When you know this information during a chat, it will help you build rapport and even understand your customers’ needs better.
Bringing relevant customer information up front
Do you collect email addresses on your website? Show that email address in your buddy list so that you can follow up over email after striking up a chat:
…you get the idea.
Other ways to view visitor information
Sometimes you may have too much information for a nickname, or maybe you use a chat client that doesn’t display visitor information as well as the Olark web console. Don’t despair! We allow you to change the visitor status message as well:
What if your users don’t log into your site or you’re not sure about where on your site that info feeds in from? Good news! You can still access a bunch of these features! For instance, in order to see your visitor’s name, email address, or even phone number, you can just choose what information you’d like to ask from your visitors here with the pre-chat survey.
What kind of per-visitor information do you find most valuable? And what other tools are you using to view that information?