Olark Live Chat Blog

Best practices on increasing sales and conversions, gathering marketing insights, and providing high quality customer support.

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LightningJS: safe, fast, and asynchronous third-party Javascript

Why care about third-party Javascript embedding? Over the last five years or so, embedding Javascript code has become the norm. Much of this code is delivered by third-party services like Google Analytics and others. In fact, I just checked this morning and the Olark website embeds at least six separate third-party Javascript tools ranging from website analytics, to A/B testing frameworks, to commenting systems…and of course our very own chat box.

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