In December, I (Karl) had the opportunity to sit down for coffee with Felix Thea - host of the Shopify Masters podcast and founder of TrafficAndSales.com. Through his podcast, Felix has talked with hundreds of different store owners and has a few thoughts on the trends of 2016, particularly a renewed focus on personalization.

As someone who interacts with the Shopify community on a regular basis, I'm always looking at how the eCommerce ecosystem is driving innovation for online retailers.