---
title: Speak by Olark | Felix Thea
description: Felix Thea is the host of the Shopify Masters podcast and founder of TrafficAndSales.com where he provides actionable tips to help you grow your store’s traffic and sales.
---

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## Felix Thea

![Felix Thea](https://blog.olark.com/hubfs/Contributors_Headshots/felix-thea-small-48a3744abbf2456f03917da42c2a2528.png)

Felix Thea is the host of the Shopify Masters podcast and founder of TrafficAndSales.com where he provides actionable tips to help you grow your store’s traffic and sales.

### Recent Posts

[![featured image](https://blog.olark.com/hs-fs/hubfs/Blog_Images/Shopify_Masters.png?width=840&height=460&name=Shopify_Masters.png)](https://blog.olark.com/personalization-in-shopify-stores)

## [Why Shopify store owners should focus on personalization in 2016](https://blog.olark.com/personalization-in-shopify-stores)

 By [Felix Thea](https://blog.olark.com/author/felix-thea)

*In December, I (Karl) had the opportunity to sit down for coffee with Felix Thea - host of the [Shopify Masters podcast](https://www.shopify.com/blog/topics/podcasts) and founder of [TrafficAndSales.com](http://trafficandsales.com/?utm_source=olark&utm_medium=guest_post&utm_campaign=guest_post). Through his podcast, Felix has talked with hundreds of different store owners and has a few thoughts on the trends of 2016, particularly a renewed focus on personalization.*

As someone who interacts with the [Shopify](https://www.shopify.com) community on a regular basis, I'm always looking at how the eCommerce ecosystem is driving innovation for online retailers.

[Read More](https://blog.olark.com/personalization-in-shopify-stores)

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- [Chatbots](https://olark.com/chatbot-copilot)
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- [Integrations](https://olark.com/integrations)
- [Product Tour](https://olark.com/product-tour)
- [Case Studies](https://olark.com/case-studies)

 Support

- [FAQ](https://olark.com/faq)
- [Help Center](https://olark.com/help)
- [Getting Started](https://olark.com/help/getting-started)
- [Troubleshooting](https://olark.com/categories/tool-tip)
- [JavaScript API](https://olark.com/api)
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 About

- [Our Team](https://olark.com/about)
- [Our Values](https://olark.com/values)
- [Become an Olarker](https://olark.com/jobs)

 Connect with us

- [Speak: The Olark Blog](https://blog.olark.com)
- [Our Guide to Remote Work](https://olark.com/tips-for-remote-managers-and-going-remote-guide)
- [Become a Partner](https://olark.com/partners)
- [Contact Us](https://olark.com/contact)

- [Terms of Service](https://olark.com/tos)
- [Privacy Policy](https://olark.com/privacy-policy)
- [GDPR](https://olark.com/help/gdpr)
- [Accessibility](https://olark.com/ada-accessible-live-chat)
- [Statement of Action](https://blog.olark.com/statement-of-solidarity-and-action-for-black-lives-matter)

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