Inbound Marketing Blog

Olark Live Chat Blog

The Olark team of contributors share best practices on increasing sales and conversions, gathering marketing insights, and providing high quality customer support.

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Olark Essentials

Olark Live Chat named a 2017 Gold Stevie Award winner

Thank you, customers, for helping Olark win gold in the "Customer Service Department of the Year" category If you're not familiar with The Stevie Awards for Sales & Customer Service, they honor customer service, contact center, business development and sales professionals. More than 2,300 organizations of all sizes and in virtually every industry were evaluated in this year’s competition. More than 75 members of several specialized judging committees determined the Gold, Silver and Bronze Stevie Award placements from among the Finalists during final judging earlier this month.

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Olark Essentials

Olark + Nutshell: How a CRM will help your team close sales

How are you tracking live chat leads? If your current system for tracking leads in your sales funnel or support queue involves a spreadsheet, or matching transcripts with emails, or post-it notes stuck to your desk - then it's time to try a CRM. We'd like to introduce our newest integration partner, Nutshell, a CRM platform for small businesses, built by a team that shares our commitment to excellent Customer Support. (They're also our neighbors, just a few blocks down from our Ann Arbor, MI office.)

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eCommerce and Retail

Are chatbots useful? A narrative of adventures in the seas of eCommerce

When last we heard from our intrepid traveler Ted, he was wandering the brave new world of chatbots in search of a pair of pants. Ted's first adventure took him to a few different platforms and bots, and while he ALMOST succeeded in buying pants using only chatbots, he ultimately came home empty handed. Not to be deterred, Ted has once again ventured forth from the realm of humans to see if the chatbots are any more helpful...

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Sales and Conversions

Where does live chat fit in the sales funnel?

Maintaining consistency and immediacy when faced with a question like, "How are you better than your competitor?" can be tricky for anyone. Even more so when that question comes in over live chat. So we came up with a system to use Olark Shortcuts to help our team respond, and wanted to share it with your team. And if you try it, we'll buy you pizza...

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Olark Essentials

5 Tips for integrating chat into your customer support

Build a company your customers love with more human, more helpful customer support tools. The following article was written by Mat Patterson, Customer Evangelist at Help Scout. It coincides with a recent webinar we did with Help Scout and Denise Twum, Head of Customer Support, Issuu. You can see the full webinar conversation on the Olark Live Chat YouTube channel.

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eCommerce and Retail

3 Big Ideas from the NRF Big Show for Small Retail Success

Today's article comes from Tim Parry, who's been covering the retail and eCommerce industry for the last 10+ years now. Last month, Tim attended the retail industry's largest tradeshow and returned with some observations on how SMBs can apply lessons learned by the world's largest retailers...

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