So why the name change Mr. Hab.la?
So let’s say I tell you the name of my company is habla, and I pronounce it correctly as ah-bla. If you are a native English speaker who doesn’t know Spanish your chances of knowing how to spell habla are pretty low. Let’s say you luck out, hear what I said, and know how to spell habla.
You go to a search engine and type in habla. We are not the #1 result on ANY major search engine. Now type in habla.com, nope, that’s not us either. Let’s say your in Spain and using google.es, type in “habla chat” or “habla”, you won’t find us.
Moral of the story, habla is a pretty cool name if you know Spanish, and can remember the domain name is hab.la, (and I always pronounce it H-A-B-DOT-L-A). But in a world where word of mouth is still important, and not everyone knows Spanish, hab.la is not the best name in the world. Especially if your going after a US market that is suspicious of any domain that doesn’t end in .com.
Now, we were very attached to hab.la, and our little Habla dudes (cartoon characters). We even tried to buy habla.com, Telpathy, the company that owns the domain wanted 80K for it, which was out of the question – that is unless all of our users donate $4 each :-). Pennies to pay to hold on to the beloved habla brand.
So when push came to shove it didn’t really make sense to try to build a brand around a domain that we could never own, with a word that most Americans can’t spell. As much as I love hab.la, there are a lot of rational reasons why having a .com with a short, easy to spell, easy to hear, and easy to pronounce name makes sense, hence olark.com.
I’ll let the story of Olark.com, and the exciting new things to come keep you on the edge of your seat :-). Oh yea, and if you have trouble spelling olark.com, we own OhLark.com too, Rockin!
-Ben

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